DMA Releases 2010 Response Rate Trend Report
June 15, 2010 — The Direct Marketing Association (DMA) today released the 2010 Response Rate Trend Report which provides key cost and performance benchmarks to help marketers gauge the efficiency of their campaigns. The updated report shows effective paid search campaigns usually lead to a multi-step sales process. Initially created in 2003 to detail the […]
Big Tax Breaks for Small Business: The new health-care laws offer incentives for employers who provide benefits for employees.
As an entrepreneur and small-business owner, didn’t you get a little ticked off last year watching the big financial institutions get their bailouts? Didn’t you want to say “Hey, what about me? What about small business?” I know I did. Well, we finally get a hand. Congress recently passed two new tax laws that should provide […]