When everything becomes digital, then nothing is
As technology reaches saturation point, marketing companies are already looking to the ‘post-digital’ era. Their evolution will be neither easy nor assured. Imagine a world where billboards recognise your face and serve up some precisely targeted advertising for you as you approach. A thrilling prospect for advertisers, if not necessarily for their customers. Well, imagine […]
Neenah Paper is the Newest Member of The Print Council
Neenah Paper has announced that it is the newest member of The Print Council, a voluntary business development alliance dedicated to promoting the greater use of print media. As a member, Neenah Paper will work with other paper and graphic arts industry leaders in helping develop, maintain and expand the market for printed materials. In addition, […]
Value-added services and consultancy focus of PrintWeek breakfast briefing
Thirty delegates attended PrintWeek’s Wide-Format Opportunity breakfast briefing to hear from three experts about the evolution of the market last week. Service Graphics managing director Nick Cole and Creo Retail Marketing sales director Neil Johnson both agreed that key to success in the field were added-value services and a consultative approach to establishing and meeting […]
The Future Has Been Delivered to Your Mailbox
There’s a reason people call it junk mail — as much as 99% of direct-mail ads are ignored, or cursed at, before being tossed into the trash. But Shawn Burst saw potential amid the unredeemed coupons and “This week only!” offers: What if it was possible to combine a direct-mail campaign with social media and […]
TransPromo Expands: Wrap Envelopes Deliver Messaging Opportunities
DST Output Introduces Wrap Envelope Technology with Inside/Outside Messaging Wrap Envelope technology is a cost-effective tool for enhancing customer communications and provides a unique customer touch point with targeted messaging that can increase customer satisfaction, offer customer marketing opportunities and improve responses. What is a Wrap Envelope? Printed duplex on continuous plain roll-stock paper that […]
Launch of New Latin American Knowledge Sharing Events 2010
The PrintCity Alliance, a grouping of over 20 independent suppliers to the global printing & packaging industry, has announced a series of new activities for the Latin American market. These include Presentations & Workshops on Web Offset and Sheetfed Printing & Packaging topics in 2010, all under the ‘connection of competence’ knowledge sharing strategy employed […]
Converge–A Blueprint for Your Future
Those attending Printing Industries of America’s Converge Conference in Memphis, TN, November 7-9, 2010, they’ll find themselves in the midst of a unique opportunity to see the future of print and communication technologies and gain a broader understanding of the technologies changing the industry. Scheduled to speak at the event about the importance of innovations are two […]
PIA's Converge looks to the future of print
Pittsburgh, Pennsylvania – For those attending Printing Industries of America’s Converge Conference in Memphis, TN, November 7-9, 2010, they’ll find themselves in the midst of a unique opportunity to see the future of print and communication technologies and gain a broader understanding of the technologies changing the industry. Scheduled to speak at the event about […]
Future of Print: Goodbye QR Codes, I barely knew ya
Odds are you have seen the square shaped, funkier, hipper, cousin of the barcode — the QR Code. Quick Response codes are finally making a splash in the US market this year. Scan the codes with your smartphone to get a coupon, find information, locate a phone number, watch a movie, or whatever else mobile […]