Hennessy QR campaign: 1.3M scans (and counting)
When it’s done right, and the added value is there, QR codes can deliver and in a big way! Pretty genius move to include the QR on the press release automatically creating an interest and buzz for the multichannel campaign. The author of the article below (of which I have included an excerpt) also made […]
Crabtree Brewing using QR code as label for its newest beer
Sure the concept of using a QR code on a label isnt new, but as the label is pretty interesting. Beginning Sept 8th, anyone in the Denver/Boulder Colorado area will be able to see these labels in the marketplace and scan them to hear directly from the brewer about the beer they have purchased, or […]
Augmented Reality Coming To Vending Machines
It’s usually a good sign that something is going to enter the mainstream when kids are the marketing target. Cadbury introduced an AR candy bar wrapper last week, and now AR stickers delivered via Vending Machines are being introduced. This is both good and bad news for parents… good because they most likely will […]
QR Codes on Labels and Packaging Providing Customer Service
Connecting With Clients Through the Power of Tech By JOHN GROSSMANN In Lynn Milos’s previous business endeavors as a caterer and private chef, customer service was old school and face to face — the longstanding marketplace advantage enjoyed by small businesses over big businesses. Then Ms. Milos founded Culinary Twist in early 2010 with her […]
Smirnoff Caipiroska's Peelable Bottle
“To launch the new formula of the flavors of Smirnoff Caipiroska, the Brazilian drink that is popular worldwide, we created bottles with the texture of the fruit for the flavors lemon, passion fruit and berries and a diagonal perforation, so that consumers could feel the unique experience of peeling a drink made of fruit. And […]
How to Tap the Power of Packaging
What makes shoppers pick one product over another when they’re staring at shelves full of choices in a store? Assuming they don’t have exclusive loyalty to one brand or that one doesn’t have a big price advantage, the packaging often plays a huge role. As you know if you sell a product, it’s not always […]
FINAT Honors its World Label Award Winners
FINAT, the international association for self-adhesive label industry, takes pride in announcing that FINAT, as every other year, is one of the leading associations with regard to winning World Label Awards. With 27 categories to choose from and with the diverse range of applications available, it is easier to match the FINAT entries to the […]
Local brewer crafts whodunit on beer labels
An exciting new literary release will soon be appearing on a beer bottle near you. Buzzards Bay Brewing Co. of Westport has announced that it will be featuring a 12-part serial mystery on bottles of its Just Beer brand India Pale Ale; each case of the brew will contain the complete story of “The Case […]
Label Traxx Digital File Planner Dramatically Reduces Prepress Time
Label Traxx Version 5.6—now in beta testing and scheduled for full release later in 2010 by Tailored Solutions, the developer—dramatically reduces file preparation time for label printers using both conventional and digital presses, including the HP Indigo W6000. The Label Traxx digital file planner enables prepress operators to automatically arrange grouped labels into files or […]
Market reacts to ’step-change technology’ launch at FESPA 2010
A demonstration of a ground-breaking new development in UV LED curing for digital ink jet and label web printing won technology pioneers Integration Technology Ltd (ITL) www.uvintegration.com record enquiries from visitors attending FESPA 2010 event in Munich last week. Sporting a bright and eye-catching new design concept, ITL’s stand hosted digital inkjet applications printing at […]
Packaging experts discuss advances in digital and offset printing for this niche market.
Global sales of packaging-related print from digital print-on-demand and wide format presses reached $1.95 billion in 2009 and are expected to climb to $4.05 billion by 2014, according to InfoTrends research. The study reports two major causes for this increase: advances in the productivity, image quality and total ownership cost of digital color printing, and […]
Converter Perspectives: Digital Printing in Packaging
InfoTrends reports on the state of digital printing used in packaging and what lies ahead. In late 2009, InfoTrends, Inc. (www.infotrends.com), a market research and strategic consulting firm, conducted a Web-based survey of converters about the role and prospective role of color digital printing in their operations. packagePRINTING magazine contributed to that effort by inviting […]