This Labor Day Thank Canada and PRINT For Your Day Off
This Labor Day while you are grilling away and sipping on a nice cold refreshing cocktail, don’t forget to take a moment to thank Canada and PRINT for your day off. In what is now Toronto on March 25 1872, the Typographical Society (Printer’s Union) went on strike against The Globe newspaper due to the […]
US magazine industry sees signs of recovery
The magazine industry in the United States has seen a burst of new launches on the newsstand in the first quarter of 2011, according to reports. <— Plum Magazine: US magazine launched in March During the period, 54 new magazine titles were launched, including Plum Miami, Gourmet Italian Kitchen and Harmony Magazine, double the 25 […]
UK adspend returns to double digit growth
The United Kingdom’s advertising spend has recorded a double digit rise of 10.7% in the first half of 2010, according to Nielsen’s latest Global AdView Pulse report. Globally, adspend has increased by 12.8% in the first six months of 2010 when compared to the same period in 2009, with a combined spend of $238 billion (£150 […]
Advertising/Publishing Navigate New Business Reality
The Ad/Edit Wall Worn Down to a Warning Track What wall? The question for print has become less about whether to cross the boundary between editorial and sales and more about how best to do it.In the latest scene of church-and-state rapprochement, the new issue of Scholastic Parent & Child magazine has arrived with an […]