Print Fight Club: Round One Recap And Replay
Last week, with the support of our friends at eLynxx Solutions, I launched #PrintFightClub with the topic “Will Print Management Services KILL In-House/Agency Buyers, Or Save Them?” with panelists Matthew Parker representing Print Procurement Specialists, Jim Fennell representing Print Management Services, and me, Deborah Corn, representing Agency/Marketing Print Buyers. I just listened to the replay […]
#UKvUSA Why Buyers Will Never Read Your Emails
Welcome to my blogging duel with TEAM UK’s Matthew Parker over at Profitable Print Relationships. Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, and I come from the USA agency world. We used to argue about process, but over the years it has […]
#UKvUSA Five Reasons Why Print Buyers Should Attend Industry Trade Shows
Welcome to round four of my blogging duel with Matthew Parker. TEAM USA is claiming victory for the last THREE rounds based upon your feedback – that’s a 3-0 record!!! TEAM UK is a formidable and knowledgeable opponent, and if he rallies support from his ginourmous fan base I will be singing a new tune (or buying him cake!) […]
#UKvUSA Three Questions Every Print Buyer Should Ask A Print Supplier
Welcome to round three of my blogging duel with Matthew Parker. TEAM USA is claiming victory for the last two rounds based upon your feedback, but TEAM UK is a formidable and knowledgeable opponent and I don’t expect the streak will last! Quickly – here are the rules: Each month Matthew and I formulate a […]
#UKvUSA What Should Printing Companies Sell?
In round one of my blogging duel with Matthew Parker… it’s fair to say #UKvUSA Whose Responsibility Is It To Educate Print Buyers? was won by TEAM USA! Going into round two I am equally as focused for the win, but with an opponent like Matthew representing the UK, it could easily swing his way this time – and every […]
#UKvUSA – Whose Responsibility Is It To Educate Print Buyers?
Matthew Parker and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK “procurement” world, and I come from the USA “agency” world. I see his buying experience to be about numbers, and mine to be about a creative process. He has bought print in volumes I […]
Six Trends From Cross Media Show 2013
Since I don’t get to go to ALL the shows I wish I could attend, I am very fortunate that I can ask some great people to do a little recon for us. Such is the case with Matthew Parker and the Cross Media Show which just took place in London. He also reported for […]