EU Has Trouble Digesting Law on Internet Cookies
Europe’s effort to regulate online “cookies” is crumbling, exposing how tough it is to curb the practice of tracking Internet users’ movements on the Web. Seeking to be a leader in protecting online privacy, the European Union last year passed a law requiring companies to obtain consent from Web users when tracking files such as […]
Morgan Stanley's Meeker Sees Online Ad Boom
Mary Meeker will predict a $50 billion online advertising boom in an address at the annual Web 2.0 Summit in San Francisco today. The Morgan Stanley analyst will say as well that mobile commerce may gain market share faster than traditional online retailing. Meeker, 51, is back in demand. She was called “Queen of the […]
New Hyper-Local Network puts video in banner ads
In what’s said to be a first, Interpublic Group local media and marketing shop Geomentum is teaming with digital video distributor Mixpo to create a nationally scalable, ZIP code-level addressable platform to dynamically insert digital video messages into banner ads. The cable industry has been trying to develop a comparable service for its broadband TV […]
China’s online sales will triple in five years
With more than 40% of the world’s online population, the Asia-Pacific region will outpace over the next five years the 10% compound annual growth rate in e-commerce sales projected for the U.S. and Western Europe, Forrester Research Inc. says in a report released this week. The fastest growth by far will occur in China, where […]
Ford bets big in digital marketing departure
(Reuters) – Forget the Super Bowl: Ford’s marketing chief Jim Farley says he can get more for less on Facebook, Twitter and YouTube. If Farley is right, millions of hits for Ford Motor Company on social media websites will dwarf the impact of ads broadcast during the National Football League’s February championship game — high-profile […]
FTC To Recommend Self-Regulation, Not New Laws
The Federal Trade Commission’s upcoming report about behavioral advertising will include suggestions for how online ad companies can better protect consumers’ privacy, but won’t recommend that Congress enact new laws, commission member Julie Brill said on Tuesday. “The Commission isn’t calling for regulation right now,” she said in a speech Tuesday at a privacy conference […]
Agencies Tool Up for Data-Driven Media Buying
A recurring theme during New York’s Advertising Week last month was real-time, data-driven media buying, made possible through emerging technologies such as ad exchanges and demand-side platforms (DSPs.) During a keynote speech delivered to an audience of online marketing professionals at the IAB Mixx event, Google executives said real-time transactions on its DoubleClick Exchange more […]
FTC Studying Do-Not-Track List for Online Ads
As the House inches forward on comprehensive privacy legislation that could have a major impact on online advertising, a Senate Committee met today to discuss online privacy issues. During the hearing, Federal Trade Commission Chairman Jon D. Leibowitz said multiple times that the agency is currently assessing the viability of a do-not-track list for online […]