DMA: We Will Enforce Industry's Web Privacy Guidelines
The online advertising industry has launched its self-regulatory online privacy program. But if the industry is to fulfill its ultimate goal—keeping regulators and legislators off its back—it needs broad compliance. Enter the Direct Marketing Association, which will act as the online ad industry’s cop on the block for the program. On Monday, the DMA announced […]
Digital Ad Firms Expand Staff As Market Resumes Growth
Despite continued difficulties in the wider employment market, companies in the digital advertising sphere are aggressively recruiting talent. A plethora of vacancies across the market -on both the sales and agency side – this January suggests the slowdown of the past two years is officially over, and the market is once again returning to a […]
Google's top predictions for display ads by 2015
Google’s top predictions for display ads by 2015 Speaking as part of Advertising Week in Toronto, Google’s managing director, media and platforms, Americas Barry Salzman spelled out seven “bold” predictions for display ads which the company believes will come true by 2015. #1: 50% of display ads will include cost per view video: -With 35 […]
ASME Unveils New Guidelines for Magazine Web Sites
With Web sites increasingly permissive about the kinds of ads they’ll accept, the American Society of Magazine Editors (ASME) is trying to push back. The new guidelines, which ASME is announcing to members Jan. 25, are the same in spirit as the existing ones but address specific formats—like product placement, paid links and interruptive advertising—with […]
Ads come to online banking statements
First they showed up in your e-mail. Then they found their way onto Facebook. Now ads are coming to your checking account. As banks test new ways to make money and attract customers, they are tucking ads onto the list of recent purchases on consumers’ online bank statements. The charge for your breakfast at McDonald’s, […]
Online Ads Pull Ahead of Newspapers – WSJ.com
This year, for the first time, advertisers will have spent more on Internet ads than on print newspaper ads, according to new estimates from eMarketer. The digital-marketing research firm says U.S. spending on online ads will hit $25.8 billion, surpassing the $22.8 billion spent on print ads in newspapers. The eclipse has been on the […]
EU Has Trouble Digesting Law on Internet Cookies
Europe’s effort to regulate online “cookies” is crumbling, exposing how tough it is to curb the practice of tracking Internet users’ movements on the Web. Seeking to be a leader in protecting online privacy, the European Union last year passed a law requiring companies to obtain consent from Web users when tracking files such as […]
Morgan Stanley's Meeker Sees Online Ad Boom
Mary Meeker will predict a $50 billion online advertising boom in an address at the annual Web 2.0 Summit in San Francisco today. The Morgan Stanley analyst will say as well that mobile commerce may gain market share faster than traditional online retailing. Meeker, 51, is back in demand. She was called “Queen of the […]
New Hyper-Local Network puts video in banner ads
In what’s said to be a first, Interpublic Group local media and marketing shop Geomentum is teaming with digital video distributor Mixpo to create a nationally scalable, ZIP code-level addressable platform to dynamically insert digital video messages into banner ads. The cable industry has been trying to develop a comparable service for its broadband TV […]
Ways a Small Business Can Capitalize on the Growing Social Deals Trend
Every week there seems to be a new social coupon website. Either they’re being added to existing retail sites to clear inventory (think BackCountry.com’s SteepandCheap site) or stand-alone sites in dozens of niches. There are social deal sites that are general: like Groupon, City Deals or Living Social. There are regional sites like the ones […]
China’s online sales will triple in five years
With more than 40% of the world’s online population, the Asia-Pacific region will outpace over the next five years the 10% compound annual growth rate in e-commerce sales projected for the U.S. and Western Europe, Forrester Research Inc. says in a report released this week. The fastest growth by far will occur in China, where […]
1/1: Interview with Mari Smith, Social Media Speaker, Trainer & Consultant
Hi Mari! Thank you so much for taking time out of your extensive schedule to answer a few questions for us. I first became aware of you during the International Freelancers Day Online Conference where I watched your Facebook Marketing Success Secrets for Solo Professionals presentation. I have to admit that prior to that, my […]