FSI's & OOH led 3rd Quarter Ad Spending
The recovery in advertising spending gained momentum in the third quarter, according to a report scheduled to be released on Tuesday morning, underlining the belief that Madison Avenue may be poised for continuing gains in the new year. For the third quarter of 2010, ad spending rose 8.7 percent from the same period of 2009, […]
Digital OOH Media Up at Mid-Year Mark
Digital place-based media is grabbing attention with advertisers, but how much is being spent on it is still hard to gauge. The Digital Place-based Advertising Association reported Monday (Oct. 4) that advertising spending on digital place-based video networks grew 25 percent in the first half of 2009. The DPAA’s figure, estimated by Miller Kaplan Arase, […]
Cosmopolitan Ad Campaign Puts Viewers in the Photo Shoot
COSMOPOLITAN magazine, Hearst Magazines’ popular publication for young women, is harnessing the power of social media for its first global, digital advertising campaign. The main focus of the campaign — which will be introduced in New York on Thursday on a billboard in Times Square and at a reception for advertisers, media buyers and press […]
AWM Media Outlook 2011
AdweekMedia’s Media Outlook for 2011 shows that spending in the coming year will likely hinge on three factors: Media innovation, marketing wars in several sectors and how many cars people buy. Media technology will advance digital advertising in the form of more sophisticated demand-side platforms and exchanges. Experimentation with new display forms will also appear […]
Travel campaigns on despite cuts
Tourism boards from California to Maryland are running direct and digital campaigns to attract consumers to their beaches, lakes and attractions for summer vacations, despite slashed state budgets. Last week, the California Travel & Tourism Commission (CTTC) kicked off an online marketing contest with Southwest Airlines called “California – The Game.” Despite the recent recession, […]