Out-of-Home Revenues Jump 4.5 percent
Out-of-home advertising revenue grew faster than the economy, as well as many other media, in the second quarter, rising 4.5% to just over $1.9 billion, according to the latest figures from the Outdoor Advertising Association of America. The increase is due, in part, to the expansion of digital out-of-home advertising, but OAAA executives also credited […]
Dominos Posts Feedback On Times Square Billboard
Would you be willing to have unfiltered customer comments streaming across Times Square? If not, perhaps it’s time to look into that… From Marketing Daily… Ratcheting its “Oh Yes We Did” brand transformation campaign up another notch, Dominos Pizza is now posting comments from customers on a 125-foot-wide electronic billboard in New York Citys Times Square. The […]
Some Really Creative Outdoor Print!
A handful of some really creative uses of outdoor space and creative brain-power combined with the power PRINT! OOH has always been my favorite medium as a Print Producer. I have been very fortunate to experience in real life projects I have been involved with as I walked through Times Square, or as it drove […]
Coca-Cola's Green Billboard Made of Plants That Absorb Air Pollution
Advertising doesn’t get much greener than this: Coca-Cola and the World Wildlife Fund have unveiled a new 60-by-60-foot billboard in the Philippines that’s covered in Fukien tea plants, which absorb air pollution. Each plant can absorb up to 13 pounds of carbon dioxide a year. “This billboard helps alleviate air pollution within its proximate areas […]
McDonalds Brilliant Interactive Billboard Campaign
via McDonalds Brilliant Interactive Billboard Campaign – Social Media. We thought we had seen every type of app and interactive billboard campaign under the sun until we came across this brilliant one from Mcdonald’s that the company ran in Sweden recently. The concept is a simple one in that users get to control the billboard and […]
QR Code Made From 3,844 Paint Cans
AXA bank Belgium has constructed a QR Code from 3,844 paint cans. The video below shows the assembly and the final positioning at the junction of Dansaertstraat and Charles Quint, Brussels. The 220 square feet QR Code resolves to the Axa ‘renovation loan campaign’ mobile site. via QR Code Made From 3,844 Paint Cans. Related […]
Billboards Go Interactive With Help of WiFi
Billboards and posters are one of worlds oldest forms of advertising. Now, some marketers and start-ups say wireless technology could revamp outdoor advertising by bringing interactivity and pay-for-performance models. Over the last few months, Google Inc., Nokia Corp. and France Telecom SAs Orange have run pilot advertising campaigns that let a person interact with posters […]
With Foursquare, Ads Let You Check In at Your Favorite Billboard
In a city passionate about the environment and technology, commuters are using their smartphones to check in at a popular social networking service to help keep a critter threatened by climate change from checking out. “What does it take to help save the endangered pika? About 20 seconds,” read ads from Earthjustice, a nonprofit environmental […]
Digital OOH Media Up at Mid-Year Mark
Digital place-based media is grabbing attention with advertisers, but how much is being spent on it is still hard to gauge. The Digital Place-based Advertising Association reported Monday (Oct. 4) that advertising spending on digital place-based video networks grew 25 percent in the first half of 2009. The DPAA’s figure, estimated by Miller Kaplan Arase, […]
Cosmopolitan Ad Campaign Puts Viewers in the Photo Shoot
COSMOPOLITAN magazine, Hearst Magazines’ popular publication for young women, is harnessing the power of social media for its first global, digital advertising campaign. The main focus of the campaign — which will be introduced in New York on Thursday on a billboard in Times Square and at a reception for advertisers, media buyers and press […]
AWM Media Outlook 2011
AdweekMedia’s Media Outlook for 2011 shows that spending in the coming year will likely hinge on three factors: Media innovation, marketing wars in several sectors and how many cars people buy. Media technology will advance digital advertising in the form of more sophisticated demand-side platforms and exchanges. Experimentation with new display forms will also appear […]
Travel campaigns on despite cuts
Tourism boards from California to Maryland are running direct and digital campaigns to attract consumers to their beaches, lakes and attractions for summer vacations, despite slashed state budgets. Last week, the California Travel & Tourism Commission (CTTC) kicked off an online marketing contest with Southwest Airlines called “California – The Game.” Despite the recent recession, […]