Graph Expo Eyes Growth in 2012
I had the pleasure of meeting with Ralph Nappi at GRAPH EXPO in September. It was a bit like being called to the Principal’s office but with a much better outcome since he didnt call my mom or send me home. His office by the way looked out onto the show floor like Robert DeNiro’s […]
The Art of Letterpress and Some Amazing Business Cards
Often when making the “argument” for print at some point the word tangible will pop up. There is no better example of that than Letterpress. Not only are these cards capable of being touched, they are mini works of art that can be explored by the fingertips and create a USER EXPERIENCE . Something to […]
Domtar Helps Buyers Track Paper's Trail from Mill to Market
Domtar Corporation launched its “Paper Trail” online environmental tool Tuesday to let customers see the environmental impact of the paper they order and understand what it takes to make it. Actually, you don’t have to purchase paper to use the tool at www.domtarpapertrail.com. You can input the name of the Domtar product you’re considering and […]
It's a BAG, a BOOKMARK, & a CALENDAR! See the "Never Wasted" from LEE
“With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers. To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of […]
1/1: Interview with Dean Petrulakis Senior VP, Business Development at Rider Dickerson Inc.
Dean Pertulakis is a long standing and respected member of my LinkedIn Print Production Professionals Group. I was thrilled when I saw that he had an event coming up and I immediately took the opportunity to reach out to him and see if PrintMediaCentr could help. After conference call and a presentation he made regarding the […]
New Publication Paper Price Monitor
by Terry L Choate Jr I have found, throughout the course of my career, that unless publishers have a resource to utilize in which to track accurate paper pricing, many times they find themselves over-paying their printer for the paper that they are consuming and being billed for. I think that while many printers try […]
How to Use Collateral Marketing for Sales
The concept of collateral marketing—using brochures and other printed materials that you can leave with a client—can be an effective part of a company’s sales cycle. It’s just a matter of choosing the right pieces. Adding Collateral Marketing to Your Sales Cycle It’s easy to lump collateral marketing and advertising together—you might print up brochures and […]
IDEAlliance publishes Printing Guidelines Poster 2011
Press release from the issuing company Alexandria, Virginia – IDEAlliance announced today the release of the Printing Guidelines 2011 poster, a joint industry effort sponsored by DEER, IDEAlliance’s non-profit charitable foundation. The 2011 Printing Guidelines Poster is designed to help print buyers and print providers achieve consistent, high quality color printing, according to the latest […]
Four ways to green your mailing list
While marketers still consider direct mail to be one of the most powerful ways to connect with customers, it is not considered the most eco-friendly way to do so. However, there are some simple steps that marketers can take to make their direct mail efforts much more sustainable – and effective – according to Brian […]
Digital vs. Print: Have We Reached a Tipping Point?
By Doc | October 5, 2010 Doc believes in all things digital, but he also believes in the power of print. So I keep my eye on market trends but greet those predicting the end of print with a healthy dose of skepticism. Print is still a dominant communication vehicle and will be for some […]
UK: Removing paper-based statement option risks brand loyalty
Royal Mail has warned brands that removing paper-based statements would create ill-feeling among their customers. Research on 500 consumers revealed that around three in four would feel inconvenienced and annoyed if paper statements were discontinued. Eight in 10 respondents said that they are more likely to read their statements if they receive both print and […]
New Neenah Website Advances Use of Paper Through Technology
Some might find it ironic: one of the world’s leading fine paper makers using advanced digital technology [paperless!] to sell paper? What are they thinking? “Because consumers today get most of their information from web-based resources or smartphone apps, we need to embrace that and speak their language,” explains Tom Wright, senior director of advertising […]