USPS Launches New DRIVE Approach To Strategy Execution
In many ways you have to tip your hat to the post office. Despite plunging revenue and well publicized internal issues, they are persistent in coming up with ways to save their business. Perhaps it’s time they change their motto to: We wont go gently into that good night! ‘DRIVE’ to Success As the relentless […]
What is the outlook for holiday mailings this year?
By Larry Riggs Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What is the outlook for holiday mailings this year? Our panel includes Leland Kroll of Kroll Direct Marketing Inc.; Stefanie Pont, of Pont Media Direct; Jay […]
USPS Free Summer Seminars on "Every Door Direct Mail"
via USPS Offering Free Seminars : Page 1 of 1 : Print Professional. The U.S. Postal Service recently introduced Every Door Direct Mail, a simple, low-cost service that allows local businesses to market to every address in their neighborhoods without the need to rent mailing lists. Every Door Direct Mail uses mail-delivery route information, instead of […]
Paper and ink prices rise, but industry executives more troubled by postal hike
War and natural disasters won’t slow the rise in printing costs. Conflicts in the Middle East, especially the Libyan civil war, drove oil prices from $90 a barrel in early February to more than $112 in April, and that puts pressure on prices of raw materials, including many of the precursor ingredients for inks. Meanwhile, […]
Royal Mail launches digitally-enhanced direct mail
Postal carrier Royal Mail has announced plans to introduce “digitally-watermarked” direct mail services, which may interest companies using B2B data and business mailing lists. The operator is hoping that technologically-enhanced mailers, leading prospects to the sender’s website, social page or video when scanned with a 3G mobile, will remind marketers that paper forms of direct […]
USPS to promote mail through major advertising campaign
The US Postal Service will launch a major advertising campaign in September seeking to promote use of the mail as a marketing tool by American businesses. Postmaster General Pat Donahoe announced this morning that the campaign will target the sizable 75% chunk of US businesses that currently do not use the mail for advertising purposes. […]
Direct mail volume set to see modest growth and remain viable marketing channel
Numerous survey have found plans for small businesses to increase their marketing budgets that coincide with reports forecasting greater direct mail revenues. Now, PRIMIR, the company that recently published a study called “Trends & Future of Direct Marketing,” is adding its voice to the group, noting that while direct mail volumes is not set to […]
Experts Weigh In On Likelihood of Huge Catalog Postal Rate Hike
The news last month that the U.S. Postal Service may be increasing rates sharply for the so-called “underwater” classes/subclasses of Standard Mail flats raised plenty of questions. Most pressing is the amount of the increase and how soon catalogs will see it, says Hamilton Davison, president and executive director of the American Catalog Mailers Association. […]
Money-back guarantee for US advertisers to try direct mail
The US Postal Service is hoping to win a bigger slice of the $90bn US media advertising market by offering some of the nation’s top advertisers a money-back guarantee to test out direct mail campaigns. From as early as next month, it will be offering 16 major advertisers the chance to try out direct mail […]
USPS, QR Codes and their Summer Sale
Direct mailers in the United States are to see for themselves the benefits of linking smartphone technology with the physical mail, under a special promotion from the US Postal Service this summer. The world’s largest postal operator is set to offer a special 3% discount in July and August for any letters or flats if […]
How the USPS Postage Increase Impacts You!
Effective April 17th, 2011, the USPS is increasing postage rates. This post will explain what this means to you as both a consumer and as a bulk mailer. How was the USPS able to get the rate increase through? Last year, the USPS requested a 5.6% average postal rate increase. This would have raised first-class […]
Securing Postage By TEXT In Sweden
The Swedish Postal system ‘Posten’ is set to trial a new method of postage and packaging whereby citizens use their cell phone instead of postage stamps. “Customers will send a text and receive a code in response that will be written on a piece of mail to show the postage had been paid.The system will […]