Cookie Cutter Print Marketing Doesn’t Generate High ROI
Print shop owner #1: “Lead generation is hard, expensive, time-consuming, and frustrating.” Print shop owner #2: “We are getting great ROI on our marketing, our customer base is growing, and we get new leads all the time.” Both these printers are doing the same thing. One is winning and the other is wasting. Marketing ROI […]
Five Signs You Are a Print Junkie – 2023 Edition
Do you see print everywhere? Do you count down the days until the new printing press or finishing equipment arrives at your print shop? Do you know what Pantone color the sky is? Do you make vacation plans around printing industry events or incorporate them? Do you look at digital marketing and come up with […]
Are Your Print Company Videos Optimized for Search Engines?
Video marketing is hot and print shop video marketing is getting even hotter in 2023. In fact, video is the fastest-growing trend in digital marketing. Why? Because video works. Videos have proven to be 53 times more likely to generate first-page rankings than other traditional SEO techniques. Live, short-form videos shot and edited from a […]
2023 CMYK Manifesto: Disrupt, Disclose, Do Better
Greetings Citizens of the Printerverse and welcome to a New Year! For the first time in 3 years, it feels like an actual NEW year and not a continuation of what I refer to as the uni-year. The uni-year covers anything that happened between March 2020 and December 31, 2022. All the maintaining status quo […]
Social Media For Your Print Business (Part 2 of 2)
Executing an effective social media for your print business is easier said than done. After all, social media marketing can be ambiguous. ROI is hard to measure. “Going viral” is close to impossible. So why even try? Because social media, across its various platforms, is and will always be one potential step in your future […]
2022: A Year of Tepid Transformation for the Post-Pandemic Printing Industry
Greetings Citizens of the Printerverse! Another year for the printing industry is in the books. It seems like it zipped by although I can remember how slow the days and weeks felt at the beginning of the year. That is all just a blur now. So much has changed this year, and continues to change […]
Digital Marketing for Printers in 2022: A Year To Remember
For many printers, digital marketing in 2022 was like a rickshaw ride on a rolling cobblestone road. Fast, bumpy, fun, scary, rewarding, painful, interesting, and exhilarating. Things moved fast in the first few months of the year, mostly due to the macroeconomic post-pandemic surge. Consumers and companies were excited about getting “back to normal” as […]
Twitter Advertising is Dead. Long Live Print!
Print has always been a potent channel for direct marketing and communication, and one of the safest. This is not new information to us. But recent events on Twitter including the image above sent out by ‘Nintendo America’ have sent shockwaves through the socialverse. The reputation and stock prices of brands caught up in the […]
7 Items for Your Print Business Year-End Checklist
End-of-year business planning is a time of opportunity. It’s a chance to make your print business more powerful and strategic. It should happen across all departments and be handled systematically and proactively. Is that how fiscal year-end works in your company? Most printing companies do not have a documented year-end process that gives them enough […]
6 Steps to Rebooting Print Business’ Social Media Strategy
Does your print business have a social media strategy? Maybe you publish a post everyone once in a while or perhaps you read, like, and comment on the Facebook posts of others. If so, it could be said that “not having a social media strategy” is your strategy. After all, tracking and measuring a positive […]
How to Tell if You Are Considered a Print Vendor or a Print Partner
If print customers are thinking of you as a print vendor and not as a print partner, you are in serious trouble. You are interchangeable. You are competing on price. You are a number on a spreadsheet. You aren’t top of mind for recommendations or referrals. You are on the way out and you probably […]
Why Create an Account-Based Marketing Strategy for Your Major B2B Accounts
Selling print to large enterprise accounts can be a very profitable and scalable strategy. An effective way of landing a major account is a strategy that’s called account-based marketing (ABM). An ABM strategy can help capture major accounts and transform a printing company’s profitability. What is account-based marketing? This marketing strategy requires the use of […]