Using Content Marketing to Drive Print Buyers to Your Business
Google “what is content marketing” and you’ll get bewildered by a dozen definitions. Some say that content marketing is really anything you publish on your website, blog, or social media. Nope: too broad. Here’s my definition: Good content marketing is what your company shares that is relevant, useful, or inspirational to your current or future customers. […]
Print Samples! Let’s Get Started!
Over the decades I’ve developed a love affair with print samples. It started back in high school when I worked in a print shop that had been in business since the 1700s. We ran a web press in house, though the newspapers were done over at Princeton Packet. Promotional printing and inserts were done in-house […]
Winning Print Customers by Losing the Print Pitch
Podcasts From The Printerverse launched two new series at the end of 2019 that you should be paying attention to. The #PrinterChatPodcast features Will Crabtree, Owner of TampaPrinter.com, and Jamie McLennan, Creative Print Strategist at DMR Graphics, and we discuss the boots-on-the-ground business of print. Print Buying #UKvUSA is an ongoing discussion/debate between me and […]
2019: A Year of Setbacks, Comebacks, and Givebacks for Print
Greetings Citizens of the Printerverse! It’s almost time to close the books on 2019 which means it’s a perfect opportunity to look back at some of the subjects that drove discussions in the Printerverse this year, and what we can learn from them moving forward. Setbacks While some manufacturers may have reason to boast about […]
When It Comes to Pricing Print Projects – Stand Your Ground!
Printers, Service Providers… lend me your ears. For far too long you have focused on price over value. Your need to ‘win’ the job has come at a great expense, literally, not only to your business but to the industry. The race to the bottom is not one you should be winning, or participating in. […]
Heavenly Printspiration Awaits Brands and Agencies as Project Peacock Print Fair Heads to the City of Angels on September 12
The Printerverse – August 28, 2019 – Print Media Centr’s show-and-tell event, Project Peacock Print Fair, will be held in Los Angeles, California on September 12, at Sony Pictures Plaza, as the industry’s dedicated innovation and education roadshow rounds off its US-based events for 2019 with a bang. Project Peacock Print Fair will be joining […]
The Sad Truth About Paper Options and the Paper Supply Chain
I AM MAD AS HELL AND I CANNOT TAKE IT ANYMORE.. and I am not alone! At a recent event I attended, a panel represented by 5 paper mills and 1 merchant heard from a vocal crowd of printers who were less than thrilled with the current state of the paper supply chain. I am […]
Project Peacock Print Fair; A One-Night Only Pop-Up Event for Print Customers and Printers
The Printerverse – Print Media Centr (PMC) is expanding Project Peacock by taking it beyond the conference rooms of ad agencies and in-house marketing departments and bringing it to intimate event spaces, around the US. Project Peacock, a traveling show-and-tell created by Deborah Corn, the Intergalactic Ambassador to The Printerverse at Print Media Centr, began […]
2018: A Year of Dividing and Conquering for Print
Greetings Citizens of the Printerverse! It’s almost time to close the books on 2018 which means it’s a perfect time to look back at some of the subjects that drove discussions in the Printerverse this year, and what we can learn from them moving forward. Be prepared, it’s not all pretty. Print Customers. I couldn’t […]
Project Peacock Peeks: Applications with Canon Solutions America
See some of the print possibilities with inkjet presses from Canon Solutions America. Step up your print marketing game… Peacock Long and Prosper! *********************************** Connect with Canon Solutions America: http://csa.canon.com Request print samples from Canon Solutions America: http://samples.printmediacentr.com *********************************** Project Peacock is produced by Print Media Centr. Connect with the Printerverse: https://printmediacentr.com Project Peacock Peeks […]
Are Print Management Services Signaling the End for Print Buyers?
As an in-house corporate print buyer, “Dee” has managed print spend budgets ranging from $15 million to $80 million for large ad agencies and Fortune 500 companies. Over the last decade, she has become increasingly concerned for the print industry and the talented print production professionals who lose their jobs as Print Management Services swoop […]
Color Management: The Intersection of Technology and Intent
The Printerverse at Print 18 was a resounding success. Our panels, interviews and events were attended by almost 2000 print pros, with a few hundred more watching from home around the planet via YouTube and Facebook. More than 6000 minutes of programming was watched live. If you missed any of our broadcasts the replays are here […]