Fespa Digital 2011 Casts Off For Four-Day Event In Hamburg
Plans for FESPA Digital 2011, which will take place in Hamburg, Germany from 24 – 27 May 2011, are well underway, with the exhibitor promotion campaign set to kick off during FESPA 2010. The show will occupy around 16000m2 (net) in the new halls at the Hamburg Messe, located at the heart of Germany’s maritime […]
Is There a Synergy With Web-to-Print and Digital Printing?
In the most recent NAPL State of the Industry report, when the question was asked, “Which of the following do you expect to grow fastest over the next 3 years,” the number one response was Digital Variable Data Printing. While variable data printing will increase the effectiveness of pieces sent, another way to increase the […]
Kodak offers three affordable ways to deploy Web to print solutions to print service providers
In comparison to other Web to print offerings, which can depend on a click charge, the KODAK INSITE Storefront System now provides three affordable pricing packages. Print service providers can choose a Kodak hosted, customer hosted (both under subscription) or purchase option. Uniquely, customers can switch between options to accommodate any changes in their circumstances […]
Kodak Prosper 5000XL Press Unveiled at Ipex 2010
Ipex started off with a bang with the unveiling of the Kodak Prosper 5000XL Press. It is considered to be a game changer in the in the printing industry and is a highlight of the Kodak booth. Thanks to KODAK Stream Inkjet Technology, the Prosper 5000XL Press is more productive than competitive inkjet systems, economical […]
Useful Tips on Catalog Printing
Online printing has almost captured the attention of many business-oriented people. Because of this kind of printing, producing collaterals has turned into a faster and easier method. The internet has helped a lot in this advancement and more printing equipment will soon emerge to innovate and add more progress in the whole printing industry. Catalog […]
Value-Based Selling and Pricing – It’s All About the Numbers!
For the past several years, printing company managers have been urged to practice a value-based approach to selling and pricing. Value-based selling and pricing are particularly important for companies that provide more complex offerings such as personalized direct marketing campaigns and online collateral management systems or other web-to-print solutions. Purchasing these kinds of solutions often […]
Print-on-Demand Publishing: What is it and why is it so important for authors?
Print-on-demand publishing is an amazing way for authors to self-publish. Joanna Penn from www.TheCreativePenn.com explains. You upload your files to a provider and your book is only printed on order by a customer. This means no up front costs, no storage and no postage to manage. You can have a print book for sale with […]
What to pitch if you want to sell marketing services vs. printing services
I have been working with a special customer from London called X1. They are determined to make a change and offer their customers more value. Their next natural step being a commercial printer was to move from selling print services to selling marketing services. Many things needed to be addressed in order to plan and […]
RR Donnelley to Produce Digitally Printed Books for Penguin Group Using Inkjet Presses
R.R. Donnelley & Sons Company (NASDAQ:RRD) today announced an agreement with Penguin Group (USA) Inc. to provide the majority of its digital printing and binding requirements. Under the terms of the agreement RR Donnelley will produce Penguin Group (USA)’s digitally printed adult and young readers’ trade hardcover, trade paperback, mass market paperback books, bound galleys […]
It’s Time to Charge for Your Brainpower
Agencies have always charged for their strategic thinking. In contrast, many printers give it away as part of the price of getting print business. For print providers to thrive in today’s economy, this practice needs to change.This was the case made on a panel presentation I led at the On Demand Conference and Exposition in […]
CSW, Inc. introduces Gen2 digital plate system
CSW, Inc. is rolling out a unique, new flexographic plate solution which removes many of the print limitations inherent to the flexo plate manufacturing process. Their Gen2 Digital Printing Plate System uses a combination of digital workflow, patented exposure and processing method and HD screening which delivers tangible benefits to flexo converters and packaging buyers.CSWs […]
Agencies position for the rebound
More than any emerging channel or technological development, the most pervasive direct marketing trends in 2009 were shrinking marketing budgets and an ever-tightening belt across the agency landscape. Neither an agency’s size nor its capabilities offered shelter from the storm, as many direct agencies began the year with leaner staffs. Even digital leaders Razorfish and […]
