The Magic of Digital Front Ends in Your Workflow!
Last summer in this blog the topic of the magic inside your Digital Front End took position front and center. The idea was to start the conversation about a participant in your workflow that you may not think about. For most digital press buyers, the Digital Front End (DFE) is bundled into the purchase of […]
3 Takeaways from HOW Design Live to Help You Connect with Print Customers
Last week I attended my first HOW Design Live thanks to the fine folks at The Association for Print Technologies (APTech) who helped me secure a press pass. Attending a HOW event has been a dream of mine since my advertising days. HOW magazine was (and I assume still is) a must-read to stay current on […]
Ball State University Students LOVE Letterpress!
Earlier this year the fabulous students from the Book Arts Collaborative, a Ball State University cottage industry dedicated to bookbinding and letterpress printing, approached me to help them share their LOVE of PRINT by posting and sharing some content here at PMC. It has taken me WAY too long to get these our to all of you – my apologies […]
Tapping Into the Millennial Mindset to Drive Print Profitability
Often confused with Generation Z teens, the last birth year for millennials was 1996. In 2018, this makes them 22 – 37 years old. And they are today’s business buyers. They didn’t know life before the Internet and grew up with information at their fingertips. Which explains why over a third of millennial buyers expect […]
The Magic of Order Entry and Onboarding in Your Workflow!
Continuing our adventure through the wilds of workflow, the next stop is that messy process of codifying the order and getting it on board so that it can move almost seamlessly through your production workflow. We look at this process as part of Job Entry and Management when we are working on our forecasts. It […]
5 Reasons Why Printers Will NEVER Get Inside an Advertising Agency
Greetings Citizens of The Printerverse. It’s me… though today I’ve swapped-out my Intergalactic Ambassador antennae for my Print Buyerologist hat while I am writing this post. We are 41 days into 2018 and I have been keeping track of the meaningful vs. meaningless marketing material and “cold-call” emails from printers and suppliers that flood 4 […]
2018 CMYK MANIFESTO: PROVIDING THE PRINT EXPERIENCE
The following topics are over and done with in 2018: SHRINKAGE! There is less print in the world. Deal with it. Darwin called it “Survival of the Fittest.” Your biz, and the communications you produce or create have to be optimized for effectiveness at all times, or you will become extinct. SAVE A TREE? Psst… […]
Casting Workflow Spells for a Magical and Profitable 2018
The last of the decorations are neatly in their boxes and the new calendars have been organized to get the new year started. What are you doing to make sure that you work will flow in 2018? What should you do first? What are the trends? What are the quick fixes to start the year? […]
Quiet Paper Still Makes Noise in the Market
If I appear in a photo, I look for myself first. Wait. Let me amend that. If I am aware I appear in a photo, I look for myself first. My uncredited guest appearances in the photographs of my wider digital “photo-footprint” are likely to stay beyond my vanity-driven review. I do the same thing […]
Alexa is a Workflow Wizard and Wisdom From IPEX
A while back I wrote a blog on how it wasn’t yet possible to walk up to an Echo Dot or Alexa tower and ask where your print job was. In the blink of an wizard’s eye the RSA folks showed their demo of Alexa reading information passed to her in a news brief format, […]
When it Comes to Marketing, The “I’s” Have It!
Individualization is the first of my I’s – the most important part about any relationship in business and life is to recognise the importance of the individual and pay due respect to that status. It’s what the Internet age has brought us, the ability to pick out and highlight that relationship and deploy new ways […]
Print 17 and Label Expo Europe Provide Industry a Clear Path for Print Business Success
Fall tradeshow season is in full swing in the Northern Hemisphere. This post is about two that I attended so far, and why I believe they should matter to you. PRINT 17 aka GRAPH EXPO in Chicago To start, I have it on good authority that the organizers of Print/Graph Expo are going to stop […]