Embracing Disruptive Forces as a Strategy
Opening your doors to change will prepare your operation for the future of print by Sandy Hubbard In the past you competed with other print shops for jobs. Today you compete with traditional and online marketers, your own customers who are outputting jobs in various ways, in-house printing operations, online discount printers, your local office […]
PMC’s Vendor Spotlight: 1/1 Interview with Mike Peluso, VP Shawmut
Back before we changed our calendars I put out a call for Printers who were family owned and also adding Marketing Technology Services to their capabilities. The PSP/MSP conversation is often had, but rarely do I see anything but the conversation, so I was thrilled that Shawmut responded and was willing to share their journey […]
Postology Report: There Will Be a Postage Incentive Promotion This Summer
If you plan on incorporating or submitting materials with QR codes during this promotion, take HEED – the USPS is now QR Big Brother, and I for one am thrilled! The news is in – the USPS has announced a summer postage incentive program: via Postology Report – February 2012 – Postology Hot Topics: There Will […]
Code Jacked! Pokemon Card Links to Adult Site via QR
Seems weird to me just ONE card would be QR code-jacked, so I will be on the look out for any follow up or additional reports about Pokemon Gone Wild scenarios…if you find any please pass them along! source: KPTV in Portland, Oregon
Another example why Designers should collaborate with Printers!
A great print design or concept only lasts until the reality of execution comes into play. A great designer knows that to bring their vision to life, they need to work with their Print Production Manager (if they are in an Agency), or directly with a printer if they work independently. Im sharing this because […]
Geo-targeting apps may find themselves in 2012
Print take notice! WHERE your audience sees you is moving up this list in regard to value added, location based offers and content via mobile! I wonder if there is ALREADY and APP for that? Hmmm…. oh yes, now I remember DOCUMOBI! Created FOR Print by Print People. Read this article on why location matters […]
Lisa Harouni: A primer on 3D printing
2012 may be the year of 3D printing, when this three-decade-old technology finally becomes accessible and even commonplace. Lisa Harouni gives a useful introduction to this fascinating way of making things — including intricate objects once impossible to create. via Lisa Harouni: A primer on 3D printing | Video on TED.com.
Gap Is Now Running Light Box Ads On Buses
Love this! A creative use for Print vs moving to Digital signage! It’s been a while since Ive used the term or thought about Duratrans, so thanks to the GAP for activating my brain cel archives this morning. Gap first to use illuminated bus format By Maisie McCabe Gap, the clothing brand, has become the […]
Peapod, P&G tap mobile to simplify grocery shopping for commuters
Last year, the QR grocery store in the subway in Seoul, Korea created quite a bit of buzz not only for the great idea, but for a creative and practical way to apply QR based shopping into our lives. About a month later, posts started popping up that the QR grocery store was in fact […]
Between Page And Screen: Poetry Book Uses Augmented Reality
This is certainly an interesting twist. I have to admit even though I am a fan of most anything that is cross media and starts from print, this one puzzles me a bit. Besides that fact that you can’t read the poems unless you are sitting at a computer, augmented reality is most often associated […]
A monumental 4,716 page book for the China International Design competition – Printed by Digitalpress.
TOO COOL!!!!! GO THEO & TEAM DIGITALPRESS!!!! Toko creates a monumental 4,716 page book for the China International Design competition and exhibition at the Capital Museum of China, Beijing. Printed by Digitalpress. As part of China’s 2012, year of the Dragon celebrations, Sydney based design agency Toko was invited by the China International Design Competition […]
What can printed magazines do that e-versions can't?
The mystery of who is Mr. D. Eadward Tree is not the subject of this post, though I am tempted at times to offer up a reward for that piece of information. I wouldn’t expose him, Im just one of those people who wants what I can’t have! What isn’t a mystery however is Mr. […]
