Color-fooled: Visual Stimulus and Marketing [Infographic]
BY JULIE TABOULI It’s that annoying realization: “Wait…did I really just put that in my shopping cart because of the pretty packaging?” Chances are… Yes, you just did. You just got color-fooled. But don’t worry, it was no simple trick… scores of psychologists have been at work setting up these intricate, appealing traps for decades. We are […]
Getting to know the V3 Summit Speakers PMC style… Part 3
The Vision 3 Summit is a provocative ‘mega’ networking and education event—for executive-level industry service providers and vendors—designed to deliver the latest intelligence on all aspects of running a graphic communications business. With an amazing speaker line up addressing a wide array of poignant industry topics, the V3 Summit is on a lot of radar screens out there including […]
Scent Makers Sweeten The Smell of Commerce
Trend Potential: Might be a surge in scented printing if people dont get too overwhelmed by wafting smells in department stores over the holidays! (Reuters) – The aroma of baking bread wafts through the supermarket, even when the ovens are empty. The breezy scent of coconut oil floats through the bathing suit aisle of the […]
Coca-Cola tests NFC advertising in Singapore
It’s very nice to see that NFC and QR are living happily together in Singapore 🙂 Coca-Cola has launched an NFC out-of-home advertising campaign in Singapore. By Sarah Clark The campaign promotes the company’s Coca-Cola and Fanta drinks brands and uses the NFC-enabled Mobile Life! network of two hundred advertising panels introduced by Clear Channel Singapore […]
PMC's Top Ten Posts of 2011
These ten posts alone accounted for over 19,000 unique page views in 2011. Here are your favorites in order of popularity… Infographic: The Psychology of Color for Web Design To QR or not to QR: What would you have done? Solar Powered Print Advertising What Printers Might Not Know About Print Buyers (but should)… A […]
Can Personalized Ads Save Magazines?
Those who HAVE the data, know how to MANAGE and can use it CREATIVELY… will win!!! by Lucia Moses Some Popular Mechanics subscribers got something extra with their November issues. The issue was bundled with an outsert from Hewlett-Packard that greeted them by name and showed a scene specific to their hometown. Inside the issue was a […]
National Ad Division Goes After Retouching of Beauty Ads
There have been a bunch of articles lately out there regarding retouching and most of them aimed at the Beauty Industry. I guess they must be an easy target in regards to getting funds to “fight the pixel injustice” but I have to say I think it’s going a bit overboard now, and that concerns […]
Yes Virginia, Print Producers Care About Price. But We Are Not The Enemy.
I have seen several posts lately on the topic of “Print Buyers only care about price” that have gotten under my skin. I just don’t understand any of it or why we are being portrayed as the enemy. First and foremost, as a Print Producer my main concern is getting my job completed on time, […]
The Importance of Relationships
A few weeks back I shared this very well produced and relevant video on “The Importance of Relationships” by Nick Hancock, a Business Development Manager for the Print Industry in the UK. I followed up with him and he was kind enough to provide us with this article. The Importance of Relationships. by Nick HancockNot wanting […]
Getting to know the V3 Summit Speakers PMC style… Part 2
The Vision 3 Summit is a provocative ‘mega’ networking and education event—for executive-level industry service providers and vendors—designed to deliver the latest intelligence on all aspects of running a graphic communications business. With an amazing speaker line up addressing a wide array of poignant industry topics, the V3 Summit is on a lot of radar screens out there including […]
Getting to know the V3 Summit Speakers PMC style…
The Vision 3 Summit is a provocative ‘mega’ networking and education event—for executive-level industry service providers and vendors—designed to deliver the latest intelligence on all aspects of running a graphic communications business. With an amazing speaker line up addressing a wide array of poignant industry topics, the V3 Summit is on a lot of radar […]
The 12 days of Printmas… a Sing-A-Long
Nope, I have already done my holiday caroling in this video for Mohawk Make Ready, so instead I am rotating the table in your direction… It’s your turn to have some fun and share your creative Holiday spirit with all of us!! I have provided lyrics and I’m inviting all of you to make a video […]
