TV & Magazines Most Effective Affluent Marketing Media
Multichannel is all about finding the channels your audience tune into and communicating with them on their own turf. While sometimes we assume multichannel MUST contain a digital component including social media, in the case of households with incomes of $100k, the study conducted below shows traditional methods of advertising are the way to go. […]
Urbee 3D Printed Car Goes on Display in Canada
From BBC News – Technology An environmentally friendly car, partly made using 3D printing technology, has gone on show in Canada. The Urbee uses electric motors, backed up by a small ethanol-powered engine, and is capable of 200mpg. Although the vehicle has been in development for several years, its complete printed body shell has never been […]
Going to Vegas for PODi AppForum? Check out this Infographic
The 10th annual AppForum conference will be held January 23–25, 2012 in Las Vegas. The AppForum is the industry’s premier educational event focused on the revolutionary changes in marketing made possible by digital printing. The 3 day show is attended by hundreds of the industry’s leading print and marketing service providers, direct mailers, marketing professionals and digital […]
Ralph Lauren Steps Up Game With Customized QR Codes
U.S. lifestyle brand Ralph Lauren upped the QR code ante with customized bar codes to lure consumers into its store locations. The new bar code, complete with the brand’s polo player logo, is in Ralph Lauren store windows. The point was to entice affluent men into stores and allow them to engage with the brand through a chance […]
World’s First Augmented Reality Newspaper Hits Presses
In what they claim is the world’s first augmented reality-enabled newspaper, Dublin’s Metro Herald and TV3’s 3e fyi programme are to produce five ‘smart editions’. In partnership with 3e’s weekday interactive news programme fyi, readers will be able to engage with a daily ‘What the Blipp?’ feature in-paper, which will then instantly take them to […]
Graph Expo Recap: An Opportunity to Reach Those Who Couldn't Attend
Despite the enormous amount of attendees last week in Chicago, there are people and companies out there who arent on social media and didnt make it to the the show. We have held off sending out our September newsletter to provide an opportunity for the Exhibitors to get their products and services in front of […]
Three Leading NFC Mobile Marketing Firms Form Global Alliance
Here we goooooooooooooo…. WOOHOOOO…. !!! +++++++++++++++++++ Today, three NFC near field communication specialists are announcing a global alliance to help promote the use of the technology as a viable mobile marketing tool. The firms involved in the NFC World Alliance each represent a different geographic region, and include Blue Bite America’s region, Proxama EMEA and […]
Why we are excited for Graph Expo – Part 2
So we had some fun thanks to Ryan at M-Bossed by making a video for his blog, but before we head off to Chicago I wanted to expand on the excitement list… 1. The Exhibitors Armed with my new digital camcorder I will be prowling Graph Expo row by row looking to share your […]
USPS Launches New DRIVE Approach To Strategy Execution
In many ways you have to tip your hat to the post office. Despite plunging revenue and well publicized internal issues, they are persistent in coming up with ways to save their business. Perhaps it’s time they change their motto to: We wont go gently into that good night! ‘DRIVE’ to Success As the relentless […]
Billboard QR Code Puzzles Community
Residents of St. Joseph, Michigan were mesmerized and confused when a billboard containing a QR code popped up in their town. As marketers, on one hand the ad did get tons of local buzz, enough in fact to warrant a news report as seen in the video. On the other, would anyone have known who the advertiser was, […]
Abbey Road comes to life with Augmented Reality
An entire user experience from practically any PRINTED material is a very awesome concept. Prior to this tech, I have only seen AR come to life with icon triggers(like a QR code). If I understand the below correctly, that is about to change with this app. I think the CD in the video is a great […]
This Labor Day Thank Canada and PRINT For Your Day Off
This Labor Day while you are grilling away and sipping on a nice cold refreshing cocktail, don’t forget to take a moment to thank Canada and PRINT for your day off. In what is now Toronto on March 25 1872, the Typographical Society (Printer’s Union) went on strike against The Globe newspaper due to the […]
