Driving Your OOH Marketing With Vehicle Displays
Would be nice to see a surge in OOH Vehicle marketing as it would benefit Print, but Im hoping wraps become more of the standard since they are way more fun to work on and produce! adverCars Drive OOH Promotions Given the number of eyeballs that view adverCars, vehicles that carry display ads in specific […]
Video: Making an Augmented Reality Print Ad for Mini Cooper
via AR Showcase — Augmented Reality Examples & Inspiration. The video shows the making of an advertisement for the Mini Cooper through the use of augmented reality. The advertisement shows that the back cover of a magazine, when held up to a personal webcam, can give the user a virtual look at the newest Mini model. […]
Out-of-Home Revenues Jump 4.5 percent
Out-of-home advertising revenue grew faster than the economy, as well as many other media, in the second quarter, rising 4.5% to just over $1.9 billion, according to the latest figures from the Outdoor Advertising Association of America. The increase is due, in part, to the expansion of digital out-of-home advertising, but OAAA executives also credited […]
T-Shirt (mis)Spells Trouble for Wet Seal
Where to even start. I have never heard of Wet Seal until this article. The company name itself makes me cringe, but there is a designer and a production team out there who should be cringing a bit more. Regardless of the claim that the company was “aware” of the typo and figured people, er single women, […]
QR Codes Key To Macy’s Multichannel Success
http://macys.com/findyourmagic – Come backstage with Macy’s star designers this Fall to find your magic. Macy’s Backstage Pass is your insider guide to must haves for the season. Stay in the know. By NEHA KALE Macy’s Backstage Pass campaign highlights the growing role of QR codes in driving customer interaction, brand awareness and cross-channel engagement.Macy’s ability […]
GLAMOUR Enhancing PRINT With Bonus Digital Content
Seems their move to move readers to the e-mag wasnt going so well – so they are bringing digital to their PRINT version and having great success. IS a cellphone the key to a Glamour reader’s heart? The Condé Nast magazine is hoping that readers will use their cellphones to connect to additional digital content […]
Augmented Reality Coming To Vending Machines
It’s usually a good sign that something is going to enter the mainstream when kids are the marketing target. Cadbury introduced an AR candy bar wrapper last week, and now AR stickers delivered via Vending Machines are being introduced. This is both good and bad news for parents… good because they most likely will […]
Social Media: There's a Monthly Print Magazine for That
New magazine about the digital world and social media delivered in PRINT… Laura Lee Walker writes: Editor and publisher, Robert Fine, feels that print is not dead and that “electronic media hasn’t quite replaced all of the intimacy you can get with a printed book or magazine”… +++++++++++++++++++ At one point, a print magazine about the […]
Nike Scores With Exceptional MultiChannel Project
Nike+ City Runs from yesyesno on Vimeo. For the launch of the Nike Free Run+ 2 City Pack series, YesYesNo was invited to develop software that would allow runners to create dynamic paintings with their feet using their Nike+ GPS run data. During the two day workshop at Nike headquarters, we invited the participants to […]
14M QR Codes Scanned in US in June 2011
The full press release and data from comScore can be found here. Im just pulling out this section as it’s another HUGE victory for Print! Source and Location of QR Code Scanned Analysis of the source and location of QR or bar code scanning revealed further insights into how consumers are interacting with this marketing […]
Attend GRAPH EXPO FOR FREE – And More! LOTS MORE!
PrintMediaCentr invites you to attend GRAPH EXPO 2011 FOR FREE! This year’s theme “Embrace Technology” has never been more relevant to all of us in the Print & Integrated Marketing Industry. Recognizing that, GRAPH EXPO has expanded its offerings to include a new Marketing Pavilion (sponsored by Chicago AMA) and a host of Exhibitors servicing […]
Layar Vision Takes Augmented Reality To The Next level
Layar takes on Google Goggles with their new app. I love that they highlight the necessity for PRINT in their promo video… and also make a case for using PRINT in a multichannel campaign by scanning that article. Besides being a cool product, this video touches upon the value AR adds without inferring the print […]
