1/1: Interview with Frank Romano Professor Emeritus at RIT, Author & Print Industry Legend!
Almost 22 years ago I made the move from my entry level Assistant Account Executive position at Katz Radio to become the Traffic/Production/New Business Coordinator for the Creative Services department of Katz Media Group in NYC. From there, we provided all the marketing and sales material for the company. Problem was, I was pretty clueless […]
Print And The Qualcomm Augmented Reality Challenge
I wanted to share this so you could all see that the common denominator in these AR executions is the use of PRINT as the starting point. Makes it nice that the print has to be SAVED as well (unlike QR on a printed piece that could be tossed after the scan). So AR not […]
The Art of Letterpress and Some Amazing Business Cards
Often when making the “argument” for print at some point the word tangible will pop up. There is no better example of that than Letterpress. Not only are these cards capable of being touched, they are mini works of art that can be explored by the fingertips and create a USER EXPERIENCE . Something to […]
ScanBuy Releases 2nd Qtr QR Report
Their REPORT is obviously based upon their product, but the numbers are still a pretty good case for QR code usage in your marketing mix… especially if you are trying to reach the ladies… Some take aways: Scans come from over 125 different countries every day. – 2D barcode scanning is currently outpacing the growth of […]
Trade Shows – Why Exhibit?
Ok, I admit this cant be the most recent data, but the list is still relevant and certainly supports why Trade Shows Rock! Top Reasons Why Exhibitions Are Key to the Marketing Mix via AEM.org 1. 91% of attendees rank trade shows as “extremely useful” as a source for product purchasing information. Source: Simmons Market Research Bureau 2. […]
Animated Lego Digital Box at Downtown Disney Orlando
Using Augmented Reality and holding specialized Lego set boxes up to the camera, consumers can preview the completed lego set inside. This marketing tactic is shown here at Downtown Disney in Orlando, Florida. via AR Showcase — Augmented Reality Examples & Inspiration. Related articles Downtown Disney – LEGO Imagination Center (meetthemagic.com) LEGO Digital Designer with […]
What is the outlook for holiday mailings this year?
By Larry Riggs Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What is the outlook for holiday mailings this year? Our panel includes Leland Kroll of Kroll Direct Marketing Inc.; Stefanie Pont, of Pont Media Direct; Jay […]
Some Really Creative Outdoor Print!
A handful of some really creative uses of outdoor space and creative brain-power combined with the power PRINT! OOH has always been my favorite medium as a Print Producer. I have been very fortunate to experience in real life projects I have been involved with as I walked through Times Square, or as it drove […]
Rethinking the Marketing Funnel in a World of Social Media
By David Rogers As the adoption of social media, mobile computing and new digital behaviors continues to deepen, businesses today are faced with the challenge of rethinking many of their basic strategic paradigms. In thinking about customers, businesses are facing a shift from a paradigm of individual customers to one of customer networks. At the […]
QR Code vs. Microsoft Tag
By Roger Marquis… Last year, I did a simple analysis on terms found in the 2D barcode space and, after receiving a comment by a member of my LinkedIn group (2D/QR Barcode Strategy and Creative), I thought to revisit the research and provide an update. The charts below are from Google Trends and serve to […]
LG Electronics Laundry Bag Takeover
To communicate the LG Steam Direct Drive Washing Machine’s “wrinkle-free washing” promise, Y&R Dubai reinvented the laundry bag and gave them to neighborhood laundries to deliver their ironed clothes. The bag became a piece of ambient media on the street, in buildings, on public transit and in delivery van windows. Husen Baba, art director; Ash […]
Audi: Augmented Reality Calendar
Brief Explanation: A car calendar without cars! The calendar showed only high-quality landscape photos. In order to experience the cars, the user had to download an iPhone app. Using augmented reality, one could then bring out the cars onto the landscapes, with sounds, animations and all! Describe the brief from the client: The brief was […]
