Inkjet printing could change the face of solar energy industry
Inkjet printers, a low-cost technology that in recent decades has revolutionized home and small office printing, may soon offer similar benefits for the future of solar energy. Engineers at Oregon State University have discovered a way for the first time to create successful “CIGS” solar devices with inkjet printing, in work that reduces raw material […]
Advertisers Say OLD MEDIA Spending Is Going One Way: Up
The dark clouds have parted and advertising spending is poised for a roaring comeback. Wait, what? Well, it’s true if you believe what advertisers and marketers say they plan to do over the next 12 months, according to the latest survey of more than 3,200 of them conducted by Advertiser Perceptions and released on Monday. […]
Coca-Cola's Green Billboard Made of Plants That Absorb Air Pollution
Advertising doesn’t get much greener than this: Coca-Cola and the World Wildlife Fund have unveiled a new 60-by-60-foot billboard in the Philippines that’s covered in Fukien tea plants, which absorb air pollution. Each plant can absorb up to 13 pounds of carbon dioxide a year. “This billboard helps alleviate air pollution within its proximate areas […]
Vendor Spotlight 1/1 Interview with Jeff Sierra of BUDCO
This is the first in our new Vendor Spotlight 1/1 Interview Series! It is our goal to bring you information on companies that have added marketing technologies to their service offerings and share their transition stories. PMC is not endorsing the services or the companies that have asked to participate and their inclusion is for […]
PMC: Our visit to The Augmented Reality Summit in London
by Nigel Cliffe Never has there been a more expectant and excited audience tucked under the shadow of Tower Bridge than sat in the Delfina conference room at the Augmented Reality Summit last week. I reflected on what I expected as I left the building. A buzz, yes. A load of people, yes, err, I mean […]
Coolest Roundup of Augmented Reality in Printing
Many say the printing industry is in decline, some even say print is dead. Think again Egon! This has got to be the coolest innovation to hit print next to QR Codes and it has been said before: Print is not dying, it’s Evolving. If you are a movie buff, you may have already heard of […]
What Printers Might Not Know About Print Buyers (but should)…
Two weeks ago I participated in #PrintChat – a weekly twitter discussion hosted by @QuadGraphics every Wed at 5pm ET. The topic: Choosing a Print Partner. QuadGraphics began posting questions such as: 1. Selecting a Print provider can be confusing, what should buyers and marketers look for? 2. What are the advantages and disadvantages of […]
Redbook and Kiwi Magazines Host Parties
As traditional media become increasingly willing to try the nontraditional, magazines are exploring ways to promote themselves and brands sold by their advertisers. Redbook is teaming up with a company called House Party to better reach readers and potential readers. On Saturday, House Party will help Redbook put on 1,000 “girls-only” parties in reader homes, […]
Augmented reality and books, together at last?
Four vastly different projects marry augmented reality with publishing. by Peter Meyers Dorling Kindersley’s 3-D books Publisher DK is known for its visually lush books. Whether it’s intricately designed page interiors, pull-out maps, or even a die-cut cover that lets readers peer inside at body organs — this crew likes to make books that are fun […]
Making Greeting Cards Cool Again
By ELLEN BYRON Faced with declining card sales, American Greetings Corp. is struggling to adapt to the digital world. The company has tried to modify its content for the Web—a strategy proven somewhat successful in the music and book industries—but so far its offerings of e-cards and apps haven’t been enough to lure young card buyers. Now […]
20 QR Code Tools and Uses
via 20 QR Code Tools and Uses | Practical eCommerce. With quick response codes, businesses and organizations are finding new ways to deliver information and interact with consumers. When you scan a QR code with your smartphone application, you can receive product information. But QR codes can also link to web content, video, social media, email, […]
Hand Painted Billboard Increases Sales 300% for Royal Copenhagen
Founded in 1775, Royal Copenhagen is one of the world’s oldest companies, renowned for its exclusive and expensive quality porcelain products made and painted entirely by hand. The outdoor respected and honoured the craftmanship that is put into every piece of work coming from Royal Copenhagen. Since every Royal Copenhagen product is hand made, so […]
