World's First 3D-Printed Bikini Makes Debut
Developed in partnership with Continuum Fashion, the N12 is the first fully 3D printed Bikini, ready to wear and available for purchase from the Conitnuum’s Shapeways Shop. Designed by Continuum Fashion, the N12 if the first completely 3D-printed, ready-to-wear, item of clothing. Previous experiments into the use of 3D printing in clothing have remained purely experimental, haute couture […]
Domtar Helps Buyers Track Paper's Trail from Mill to Market
Domtar Corporation launched its “Paper Trail” online environmental tool Tuesday to let customers see the environmental impact of the paper they order and understand what it takes to make it. Actually, you don’t have to purchase paper to use the tool at www.domtarpapertrail.com. You can input the name of the Domtar product you’re considering and […]
USPS Free Summer Seminars on "Every Door Direct Mail"
via USPS Offering Free Seminars : Page 1 of 1 : Print Professional. The U.S. Postal Service recently introduced Every Door Direct Mail, a simple, low-cost service that allows local businesses to market to every address in their neighborhoods without the need to rent mailing lists. Every Door Direct Mail uses mail-delivery route information, instead of […]
Augmented reality generates powerful advantage for luxury brands
Luxury brands from jewelers to automakers have been integrating augmented reality into their marketing strategies, leading experts to believe that it will soon become a staple in luxury advertising. Luxury brands such as Boucheron, Tissot, Garrard and BMW have recently used augmented reality to allow consumers to virtually try on products via smartphone and webcam […]
7 things to consider before launching a QR Code campaign
via 7 things to consider before launching a QR Code campaign « DKDNewMedia. If you are wondering whether you should start using QR Codes, consider the following. What additional information do you want to give people? i.e., if it’s a URL, it could be your website, blog, Facebook, or Twitter page. Or, do you want to […]
Direct Mail Breakfast Tray Is “Toast” Of The Town
Direct mail was taken to a new level when Auckland marketing campaigners Mailshop sent breakfast trays to customers that included a printed piece of toast. The Just for Starters pack — which won a Gold Medal in the Self Promotion Category of this year’s Pride In Print Awards — was the hero of the self-promotion […]
3D Printing Lets You Touch The Statistics
3D printing is ushering many exciting trends into reality but one of the more engaging applications of the technology has to be in creating data sculptures which make statistics palpable. We marvelled at Mitchell Whitelaws subtle coffee cup weather sculpture and now ITP’s Michael Knuepfel has created a 3D printed sculpture which visualises the frequency […]
QR Code/MS Tag Usage Study for Top 100 Magazines
Advertisers are the largest users of QR/MS tags which isnt necessarily new info, but it is interesting to see the breakdown of HOW they are using them in multichannel campaigns. Any thoughts on what “other” might be? See the study here: Action Code Study April 2011. Related articles The Majority Rules: QR Codes Are Memorable […]
Video: Augmented Reality Event 2011
Still recovering from an augmented reality that happened last week. The video footage below shows elements from the Augmented Reality Event (ARE) 2011 in Santa Clara, CA on May 17-18. This was the 2nd annual event of the largest conference dedicated to the business of augmented reality. Start-ups, developers, mobile and hardware companies along with […]
Advertising and the Power of NFC
The advertising world is always quick to capitalize on new technologies with broad reach. Dan Trigub, vice president of business development for Blue Bite, a mobile marketing firm, sees no end to the possible uses for NFC in his business. Trigub describes a world saturated with digital content, where the consumer can pretty much be […]
Hungry? Try Volkswagens Edible Print Ad
Volkswagen is all about the unusual print ads lately. In Norway, the automaker recently offered test drives right inside a print ad. Now, VW South Africa has cooked up a lovely little ad you can eat—and placed it in Auto Trader magazine. “Eat the Road,” reads the copy. “Seriously, eat it.” The ingredients are listed […]
The Last Handwritten Newspaper
via This Is the Last Handwritten Newspaper – Gizmodo. Not only is The Musalman written by hand—at a time when printed newspapers are dying like sick lepers—it’s produced by a team of only four scribes. And it’s not just handwritten—it’s transcribed in calligraphy. These people work. Hard. The Musalman has been operating in India since 1927, […]
