New! Improved! Products That Look Very Old
Marketers know vintage clothes and retro art sell well. Now, consumer-product companies are hoping that appeal carries over to cereal, chips and laundry detergent. Procter & Gamble Co., General Mills Inc., Hostess Brands Inc. and PepsiCo Inc. are pulling old package designs out of their archives for brands like Tide, Cheerios and Doritos and bringing […]
First Public NFC Marketing Campaign – DELIVERED VIA PRINT!
The new X-Men movie “X-Men First Class” will be advertised around London, UK using Near Field Communication (NFC) to take mobile users to a trailer or Facebook page via their NFC enabled phones. Proxima are providing the the technology and as far as I know this is the first time that NFC has been used […]
QR Code Analytics
QR codes have started to pop-up in lot of places such as store display, business cards, online ads, postcards etc. Whether QR codes are here to stay or not but from the measurement perspective they do present a huge opportunity in measuring advertising’s (particularly offline) effectiveness. If you are one of those marketers who have […]
PODi Issues Call for Digital Printing, Direct Marketing Case Studies
ROCHESTER, NY—May 19, 2011—PODi, the Digital Printing Initiative, has issued a call for entries to industry leaders who have created or produced successful marketing campaigns or programs utilizing digital printing, cross media, relevant one-to-one direct marketing, collateral management or online marketing portals, custom publishing, packaging or personalized transactional/transpromo solutions. All accepted submitters receive a professionally […]
Sports Trading cards get interactive
Old-school sports trading cards have gotten a high-tech makeover. Limited-edition video trading cards — packed with 20 minutes of career highlight footage — will begin hitting store shelves in June. The first ones will feature four basketball players: Lakers star Kobe Bryant, Blake Griffin of the Los Angeles Clippers, John Wall of the Washington Wizards and […]
Do not try this at home, or in your Marketing efforts
One of my marketing pet peeves is the “do not try this at home” disclaimer that sits in many TV commercials. Sometimes its “professional stunt person, or professional driver on closed course” but the inference is still the same no matter how unlikely or humanly probable that anyone could recreate these “life threatening” scenarios. I […]
Kleenex packaging using your Photos!
What if you could send family photos to a major CPG company so they could use them to decorate the packages you bring into your home? Thanks to digital printing on an HP Indigo press, that’s exactly what Kimberly Clark is doing. Its oval-shaped paperboard cartons of facial tissue were among the highlights of the […]
Paper and ink prices rise, but industry executives more troubled by postal hike
War and natural disasters won’t slow the rise in printing costs. Conflicts in the Middle East, especially the Libyan civil war, drove oil prices from $90 a barrel in early February to more than $112 in April, and that puts pressure on prices of raw materials, including many of the precursor ingredients for inks. Meanwhile, […]
Royal Mail launches digitally-enhanced direct mail
Postal carrier Royal Mail has announced plans to introduce “digitally-watermarked” direct mail services, which may interest companies using B2B data and business mailing lists. The operator is hoping that technologically-enhanced mailers, leading prospects to the sender’s website, social page or video when scanned with a 3G mobile, will remind marketers that paper forms of direct […]
Making Old Media Marketing New
by Mitch Wagner Savvy marketers know how to recognize the relative strengths of old and new media and how to make them work in harmony to drive demand and sales. Old media are great for creating brand awareness, while new media can help drive that brand awareness to sales, according to Tom Nolle, president and […]
How understanding the fluff factor helps you reduce print costs by up to 30%
by guest blogger Matthew Parker I hate doing the vacuuming. But these days I have to vacuum more and more. And the reason for this vacuuming is our cat. Our cat drops fluff everywhere! The fluff factor of our cat costs me lots and lots of time in vacuuming. The fluff factor also costs me a […]
CPI produces first Royal Wedding book in under 96 hours
CPI has printed and delivered the first book to feature photographs of the Royal Wedding, less than 96 hours after the event took place. Kate, an unauthorised biography of the Duchess of Cambridge written by celebrity biographer Sean Smith, went on sale in UK bookshops today after CPI staff worked through the bank holiday weekend […]
