BP campaign shows there's life in print advertising yet…
We’re now approaching the one year anniversary of the BP oil spill, which not only knocked the living crap out of the marine life in the Gulf of Mexico and beyond, but also put a sizeable dent into BP’s share prices too. BP reported a £3.1bn loss in 2010, which was only a fraction of […]
printForum the conference scores big in the Windy City!
by guest blogger Dean Petrulakis of Rider Dickerson Thank you to all those who attended our first annual conference, printForum the conference! The attendance rate and response from the attendees was awesome! The conference included 11 carefully- crafted education sessions led by some of the most knowledgeable leaders in the industry, an amazing keynote speaker, […]
Why Offline Marketing Still Matters
Offline marketing used to be the only kind of marketing. Billboards, flyers, brochures, sales letters, direct mail, cold calls, marketing events, seminars, sponsorships, newspaper ads, magazine ads, giveaways, signs—those were all the old-fashioned methods of building a brand, building relationships, building awareness, communicating with your customers and potential customers, and getting buzz on the street. […]
123RFCares And Tsunami Relief Aid Fund
Download Any 123RFCares Image, we will match each download dollar for dollar and donate the proceeds to the Japan Earthquake and Tsunami Relief Aid Fund. The massive earthquake and tsunami that struck the north-eastern coast of Japan on March 11, 2011 has robbed many off their lives and tens of thousands left homeless and in […]
Home Depot rolls out Scanbuy QR codes nationwide
Home improvement retail chain Home Depot is teaming with mobile barcode solutions provider Scanbuy to launch a new QR code initiative spanning across more than 2,200 U.S. stores. Introduced this week in conjunction with a print ad promoting the Martha Stewart Living kitchens brand, the Home Depot campaign incorporates 2D barcodes to give consumers mobile […]
Envelope Printing for Direct Marketing Campaigns
A direct mail marketing campaign is one of popular ways to market a business. This strategy can be so effective that many companies heavily rely on it to boost their profit margin. There are different direct marketing tools you may use for your own campaign. One of the most effective is the sales letter. Sales […]
How learning procurement skills will make your print buying more relevant in today’s world
By Guest Blogger Matthew Parker Do you remember Bambi, the lovable Disney deer? Do you remember the smoke in the forest? The trumpeting of the hunters’ horns? Do you remember the terror she experienced as she was chased through the woods, her life in danger? Are you worried that YOU are being made a target? […]
QR Code HOTEL! and More!
QR code hotel You did read it correctly, right now a hotel is being built, in an homage to the QR code. In Dubai, project code is currently underway, which will see an entire hotel built into a QR code. The impressive picture below shows what this will look like when it’s finished. Unfortunately it’s […]
How the USPS Postage Increase Impacts You!
Effective April 17th, 2011, the USPS is increasing postage rates. This post will explain what this means to you as both a consumer and as a bulk mailer. How was the USPS able to get the rate increase through? Last year, the USPS requested a 5.6% average postal rate increase. This would have raised first-class […]
Phantasm CS Designer | Studio | Publisher V2 released
For immediate release Issued 17 March 2011 Phantasm CS Designer | Studio | Publisher version 2 released New 7 day trial version allows Adobe Illustrator™ users to fully sample new color and pre-press tools Astute Graphics (www.astutegraphics.com) is pleased to announce the immediate availability of version 2 for each Phantasm CS level; Designer, Studio and […]
Now on PMC: Events, White Papers & Jobs
PrintMediaCentr is a Global communications platform providing resources and information to the Print and Integrated Marketing Service industry. Today, we are proud to announce three new site features to further enhance the sites capabilities, and the user experience. Global Events: A comprehensive list of Industry Gatherings! Find Print and Integrated Marketing events, conferences, webinars, and […]
Get Your Transaction Color Printing on Track at Xplor11!
Xplor 2011 DELIVER Track Spotlight! The Jump to Transaction Color Printing “This track provides the knowledge and foundation for the future of the printed document. How it is created, distributed and delivered is critical to any company and vital to the document industry!” says Track Chair Rob Williams. The Jump to Transaction Color is presented […]
