Greener Package Awards – Enter Now
Entries are now being accepted for the 2011 Greener Package Awards, the industry’s only independent annual competition honoring the most innovative and environmentally significant approaches to packaging sustainability. Since the second edition of the competition last year, Greener Package and its Advisory Board of Experts have revamped the award’s entry requirements to more fully reflect […]
Get your Multi-Channel Strategy on Track at Xplor11
The Strategize Track at the 2011 Xplor International Conference & Vendor Forum features speakers who are leaders in our industry. Some of the presenters include: Tuesday 4/5 Making Multi-Channel Make Sense presented by Pat McGrew, M-EDP, Evangelist, Kodak Strategize Track Vendor Panel: Is Hope a Strategy? moderated by Carrie Murphy, M-EDP, Market Development Manager, InfoPrint Solutions, […]
Get Your Document Workflow Integration on Track at Xplor11!
First there was ADF (Automated Document Facility), then ADF 2.0. What about ADF today? Half of all enterprises haven’t yet implemented an ADF. Will the drop in software costs and the rise in smaller, more focused ADF systems allow enterprises to finally be able to cost-justify implementing an ADF? What about the emergence of mini-ADFs, AppDF, […]
5 Ways to Increase Prices and not Lose Customers
Judith Aquino (Business Insider) At some point, every company wrestles with the question of how to increase prices without losing many of their customers. For small businesses, this issue can raise many problems, especially if their original strategy was to offer products or services free of charge or at incredibly low rates. Unfortunately, it is […]
Print stages a comeback
Electronics giant Sony turns to print marketing collateral to drive a “wow” factor. During the holiday season, it worked with its direct marketing agency, The Agency Inside Harte-Hanks, to create full-color inserts reminiscent of mini catalogs, which ran in newspapers across the country. The marketing pieces gave recipients information on where to buy the hottest […]
Planned postal rate hike hits marketers
The postal rate increase coming this spring is not expected to have a significant effect on direct mail marketing plans this year, thanks to its size and timing. However, the fact that the increase is even smaller than the US Postal Service had initially proposed is not much comfort to marketers, say industry observers. As […]
It's a BAG, a BOOKMARK, & a CALENDAR! See the "Never Wasted" from LEE
“With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers. To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of […]
1/1: Interview with Dean Petrulakis Senior VP, Business Development at Rider Dickerson Inc.
Dean Pertulakis is a long standing and respected member of my LinkedIn Print Production Professionals Group. I was thrilled when I saw that he had an event coming up and I immediately took the opportunity to reach out to him and see if PrintMediaCentr could help. After conference call and a presentation he made regarding the […]
New Publication Paper Price Monitor
by Terry L Choate Jr I have found, throughout the course of my career, that unless publishers have a resource to utilize in which to track accurate paper pricing, many times they find themselves over-paying their printer for the paper that they are consuming and being billed for. I think that while many printers try […]
How Will Digital Print Integrate with Intent-Based Marketing?
By Heidi Tolliver-Nigro on February 15th, 2011 As we head into DSCOOP, all thoughts are turned to the future of digital print. But if we want digital printing to thrive, we have to remember that digital print doesn’t live in a vacuum. Our idea of “multi-channel marketing” as personalized direct mail that sends recipients to […]
Newsstand Tries Convergence of Technologies
LONDON — A newsstand set to open here next week will sell more than a dozen international editions of Vogue magazine, in languages including English, Russian and Chinese. More than 100 other titles from around the world will line the shelves, with little flags indicating their country of origin. Visitors will be able to browse […]
The Evolving Role of Direct Mail
In a recent survey conducted by Pitney Bowes, mailed communications continue to play an essential role in B2B marketing. Amidst email, sms, web, and more, mail has evolved to become the preferred method of communicating with highly valued prospects. Personalized mail is regarded by businesses as a tool with which to make the client feel […]
