3D: The Next Frontier in On-Demand Printing?
Although it’s not something typically associated directly with the print industry, three-dimensional (3D) printing is gaining a lot of traction as a way to revolutionize and democratize manufacturing. 3D printing is used largely in general manufacturing, architecture, engineering, industrial design, and other areas that rely on rapid prototyping. It’s an additive manufacturing technology, meaning that […]
What Did We Learn at the 2011 PODi AppForum?
PrintMediaCentr was fortunate enough to have Pat McGrew as our representative at this year’s PODi AppFourm last week in Las Vegas. Here, Pat@PODi rounds up her coverage with some key takeaways from the event… What Did We Learn at the 2011 PODi AppForum? by Pat McGrew, M-EDP, CMP Data-Driven Communication Evangelist If you were following […]
InfoTrends and PRIMIR Need Your Help – and there is a bounty!!!
by Pat McGrew Every year marketers look for data to help sell the solutions that are emerging in the market. Marketers look for data points that prove the anecdotes we all tell each other in the hallway at conferences. The sad truth is that there is very little data in the transaction print space. To […]
2 Great Print Events coming up in FL!
PrintMediaCentr is proud to be a media sponsor for: FESPA AMERICAS – Orlando, FL February 24-26th! Registration is FREE! 1/1: Interview with Marcus Timson, Sales and Marketing Director, FESPA and Xplor International Conference & Vendor Forum – April 5-7th in Tampa, FL Use code XPLOPMC for $200 off registration and chance to win FULL REFUND […]
The Annual PODi AppForum Invades Las Vegas
Data, QR Codes, Social Media and Differentiation: Pat McGrew reports exclusively for PMC from the PODi AppFourum For the ninth year the team at Caslon has invited us all to Las Vegas for the PODi AppForum. It’s an event that draws printers of all varieties and the vendors who support them, especially those who have […]
Direct Mail Spending To Grow 5.8 percent
Spending on direct mail is expected to increase 5.8% in 2011, driven by a return to acquisition mail, according to a new report from advertising and marketing consulting firm Winterberry Group. While the economy showed some signs of normalizing in 2010, spending in many traditional media channels continued to decline, according to “Outlook 2011: What […]
Ad Circulars Go Digital
By: Tim Rosini Published: January 19, 2011 The Associated Press recently announced the development of a mobile application that will give consumers digital access to daily and weekly ad circular inserts. With the widespread usage of mobile media platforms, iCircular gives newspapers and retailers a means of adapting to changes in consumer demand. Jeff Litvack, one […]
1/1: Interview with Skip Henk President/CEO Xplor International
I have had the pleasure of working directly with Skip Henk as a media sponsor for Xplor 2011. He is a perfect example of old school experience embracing the new media culture and I am very grateful he was able to take some time and respond to a few questions for all of us. In […]
Comparing Competitive Costs – The Way to Win
This question always seems to vex the non-financial folks: how can I sell it cheap? Top management wants to know: are they the low cost producer—or are we—or who is? Manufacturing and purchasing folks want to know: what target do we need to hit on costs, purchase prices, etc.? And in the very beginning, designers […]
Replay Now Available: Adobe Webinar on PDF/VT
PrintMedia Centr was honored to host a webinar today presented by Mark Lewiecki – Senior Product Manager at Adobe on the upcoming PDF/VT technology that will shortly impact the Printing Industry, specifically regarding Variable Data, TransPromo, Direct Mail and the Digital Printing sector overall. A specific list of criteria for attendees was supplied to PMC […]
2010 ad revenue up at magazines, 1st time in 3 yrs
Reuters – The magazine industry is back on the upswing as advertising revenue grew for the first time in three years in 2010, thanks to automakers. Advertising revenue at consumer magazines rose 3 percent in 2010 to about $20 billion, according to data from rate cards compiled by the Publishers Information Bureau.People magazine, published by […]
6 Reasons Why Prospecting Direct Mail is Making a Come-Back
The increased use of email communication for client retention programs has opened up great opportunities for prospecting by direct mail. Direct mail volumes are rising again after a few slower years. The increased use of email communication for client retention programs has opened up great opportunities for prospecting by direct mail. 1. Direct mail advertising […]
