Ad trends for the New Year
For decades, much of advertising has been a passive, lean-back experience. But ads have begun to make consumers work harder during the past few years, a trend Madison Avenue executives predict will accelerate in 2011. More companies are incorporating technology into their marketing to make their promotions stand out. The changes are upending the ad […]
The Top 10 Branded Video Ad Campaigns Of 2010
It’s no secret that web video is on the rise, and with it web video advertising. In 2010 we have seen some of the most innovative online video ad campaigns of all time and branded video ads are online getting better. YouTube has just announced their top 10 branded video ad campaigns of the year. […]
Print Still Reigns, but More Retailers Turn to TV, Online Ads for Holidays
NEW YORK (AdAge.com) — Faced with flat budgets, marketers are experimenting with new media mixes this holiday season. According to BDO’s Retail Compass Survey, 63% of chief marketing officers said this year’s holiday budget was flat, compared to 55% in 2009 and 43% in 2008. But this year, just one-fifth said their budgets were lower […]
WhatTheyThink Webinar: Digital Print Trends & PODi’s 2011 AppForum
Join us for this first look at where the industry is going in 2011. To provide insight WTT has invited the Track Chairs from PODi’s upcoming AppForum Conference. These four are frontline practitioners and industry thought leaders. Attendees will learn about the key trends and strategies that represent the most profitable opportunities for 2011. When: […]
Year-End Roundup: Mag Ads Up, But Well Off '07 Peak
After a brutal ad downturn, magazines finally turned a corner in 2010. But total ad pages are far off their pre–ad recession peak and the spending outlook is uncertain, tempering optimism for the medium. Ad pages grew nearly 5 percent to 141,938 across the 168 titles tracked by the Mediaweek Monitor. But to give a […]
Taking Your Invoicing and Accounts Receivable Management Online
A long-standing cash flow dilemma is finding the right balance between getting fast receipt of customer payments and minimizing fees and discounts associated with collecting those payments as quickly as possible. Finding payment methods that fit the needs of your business and offering the options that are right for your customer base adds to the […]
How to Use Collateral Marketing for Sales
The concept of collateral marketing—using brochures and other printed materials that you can leave with a client—can be an effective part of a company’s sales cycle. It’s just a matter of choosing the right pieces. Adding Collateral Marketing to Your Sales Cycle It’s easy to lump collateral marketing and advertising together—you might print up brochures and […]
The Future of Advertising
Twenty creative directors, planners, media strategists, and account executives from agencies across the country are down on all fours on the floor of a 100-year-old tenement on Manhattan’s Lower East Side. They are each staring down at a blank poster-size sheet of paper, contemplating their most abject fears about their careers, their livelihoods, and their […]
Postal Service considers customer experience improvements
The US Postal Service is planning to improve the customer experience as part of its broader effort to create new revenue sources, postal officials said November 17 at a Mailers Technical Advisory Committee meeting. “A major goal of mine is that I want us to provide a better customer experience,” said Patrick Donahoe, deputy postmaster […]
Ways In-plant Print Shops can Utilize the Parent Organizations Customer Data
The Xplor Document University’s educational road show came to Philadelphia this week, bringing sessions on variable data and inkjet printing. IPG went over to check out the one-day seminar. Though rain and traffic took a toll on attendance levels, the five speakers gave some interesting and thought-provoking presentations during the informal and interactive meeting. Pat […]
Global Business Forum at FESPA Americas Tackles Business Growth Agenda
FESPA Invites North American Print CEOs to Join Exclusive Interactive Event At FESPA Americas (Orlando, Florida, 24-26 February 2011), FESPA will host a two-day Global Business Forum (February 24-25 2011), bringing together printers from North America, Latin America and Europe. The FESPA Global Business Forum is a strategic level event that sets out to develop […]
How to Tap the Power of Packaging
What makes shoppers pick one product over another when they’re staring at shelves full of choices in a store? Assuming they don’t have exclusive loyalty to one brand or that one doesn’t have a big price advantage, the packaging often plays a huge role. As you know if you sell a product, it’s not always […]
