Linotype: The Film
We are excited to announce that we have officially started production on a documentary film about the Linotype typecasting machine. My interest in the Linotype started about six years ago when I was a graphic design student at university. For my senior thesis project, I re-established a letterpress printing area for the graphic design department. […]
Seven Ways to Energize Sales
In this highly competitive marketplace, it’s vital to keep your marketing campaigns fresh, new and on target. This fall, kick your marketing into high gear with this seven-point checklist. 1. Reestablish Listening Posts Smart marketing relies entirely on understanding your customer. You need to know not only who they are and what they buy, but […]
New Augmented Reality ad campaign for Coke
German restaurant chain Sausalitos has launched a rather clever Augmented Reality campaign. The latest issue of the chain’s magazine carries an ad for Coke Zero that, when viewed via a mobile phone running the Junaio AR browser app, comes to life with animated elements and offers the user a discount offer. This certainly isn’t the […]
Publishers Await US Supreme Court Decision in Key Copyright Case
The Supreme Court this week heard oral arguments in a copyright case that publishers say holds major implications for their businesses—even though the case doesn’t involve books. In Costco Wholesale Corporation v. Omega, S.A, the court will decide whether retail giant Costco can re-sell copyright-protected, foreign-made Omega wristwatches exclusively licensed for sale abroad in the […]
UK: ViP conference to detail simple steps to paper cost savings
Print companies can make savings in paper costs equivalent to an average of 1.4% of their turnover through a few simple steps, according to Vision in Print (ViP). The research, which was conducted for Howard Smith Paper Group, revealed that for the average B1 and B2 sheet-fed litho printer, buying ‘Bulk packed’ paper can save […]
Free PaperSpecs Webinar: In the Groove: Scoring and Folding Creatively
November 18, 2010 2:00 p.m. Eastern (11:00 a.m. Pacific) PaperSpecs’ latest free webinar, “In the Groove: Scoring and Folding Creatively,” will help you master the power of print when two of the industry’s most creative and knowledgeable minds reveal the powerful potential of scoring and folding. Based on the contents of Sappi Fine Paper North […]
What Matters Most in B2B Selling? A Two-Question Quiz
“The Web makes it too easy for your competitor to lure away interested buyers before your people have had a chance to contact them,” warns Steven Woods in a post at the Harvard Business Review blog. And that reality, he argues, demands some fundamental changes in the B2B sales process. To support his case, he […]
DM News Interviews Ruth Goldway, chairman of the Postal Regulatory Commission
Ruth Goldway, chairman of the Postal Regulatory Commission, speaks with Direct Marketing News’ news editor Frank Washkuch about how the US Postal Service can improve its financial situation as well as consumers’ response to possible five-day home delivery. Direct Marketing News (DMN): What does the US Postal Service need to do to right its financial […]
7 things you need to know about your sales department
Managing sales? What is that? A frightening number of CEOs are so accustomed to handling sales on their own that even when they do get around to hiring a sale team, they neglect to put in place a process for building and tracking a sales pipeline. A sure sign that a sales organization is suffering […]
PIA announces Product of Excellence Awards Now Accepting Entries
For over three decades, the Binding Industries Association’s annual Product of Excellence awards recognized outstanding examples of craftsmanship. Winning a Product of Excellence award tells your customers and prospects that the work your company produces is among the very best. A Competitive Advantage Winning can set you apart from the competition and secure new business. Winning companies […]
IDEAlliance publishes Printing Guidelines Poster 2011
Press release from the issuing company Alexandria, Virginia – IDEAlliance announced today the release of the Printing Guidelines 2011 poster, a joint industry effort sponsored by DEER, IDEAlliance’s non-profit charitable foundation. The 2011 Printing Guidelines Poster is designed to help print buyers and print providers achieve consistent, high quality color printing, according to the latest […]
FINAT Honors its World Label Award Winners
FINAT, the international association for self-adhesive label industry, takes pride in announcing that FINAT, as every other year, is one of the leading associations with regard to winning World Label Awards. With 27 categories to choose from and with the diverse range of applications available, it is easier to match the FINAT entries to the […]
