Launch of Newspaper Extinction Timeline for every country in the world
Ross Dawson, October 31, 2010 Back in August I predicted that newspapers in their current form will be irrelevant in Australia in 2022. That received significant international attention including from The Australian, The Guardian, Editor & Publisher (which called me the ‘Wizard of Aussie’) and many others. Part of the point I wanted to make […]
New Poly Letter Wrap Product for Catalogers
The U.S. Postal Service’s new business plan calls on customers and stakeholders to provide it with creative ideas that keep mail an attractive communications tool. Innovative Packaging has one: The supplier of polymer-based substrates to the direct mail and publishing industries has developed a new generation of poly film that offers the properties required for […]
Four ways to green your mailing list
While marketers still consider direct mail to be one of the most powerful ways to connect with customers, it is not considered the most eco-friendly way to do so. However, there are some simple steps that marketers can take to make their direct mail efforts much more sustainable – and effective – according to Brian […]
Millcraft Paper: The Recyclability Equation
The latest issue of Down To Earth (IP’s look at environmental issues and trends) is out. It asks the question “How do you fit in the recyclability equation?” At first I am thinking, ok aren’t we all pretty well versed on recycling by now? Then I am reminded by how many misconceptions are out there. […]
Local brewer crafts whodunit on beer labels
An exciting new literary release will soon be appearing on a beer bottle near you. Buzzards Bay Brewing Co. of Westport has announced that it will be featuring a 12-part serial mystery on bottles of its Just Beer brand India Pale Ale; each case of the brew will contain the complete story of “The Case […]
Zenith Upgrades Ad Spend Forecast
Publicis Groupe’s ZenithOptimedia has issued a new ad spending forecast with an improved outlook for 2010. It now predicts that global expenditures will rise 4.8 percent this year, to nearly $449.5 billion. This is the third upgraded forecast the shop has issued for spending this year and follows by a week a report from Nielsen that […]
International campaigns dominate DMA's ECHO Awards
The Direct Marketing Association presented its ECHO Awards at its annual conference exhibition here, presenting 93 awards for direct-marketing excellence. The awards were dominated by the increasing participation of international agencies, with campaigns recognized from Belgium, Brazil, China, Czech Republic, France, India, Malaysia, New Zealand, Philippines, Singapore and South Africa, in addition to the U.S. […]
18-34yr olds Prefer Print Marketing
By Doc | October 15, 2010 It may seem counter intuitive, but Doc was not completely surprised to see that in the results of a new study on direct marketing, for certain types of products and services, young people in the 18-34 year old bracket prefer receiving messages by print. The study, titled “Finding the […]
FREE Xplor Webinar: Highlights from GraphExpo10 – 10/21 @1PM EST
Xplor International, the worldwide electronic document systems association, will host a one-hour Lunch and Learn webinar focusing on the highlights from Graph Expo 2010. Pat McGrew, EDP, Kodak and Ralph Nappi, Graphic Arts Show Company (GASC) will host the webinar and panelists include Carrie Murphy, EDP, Infoprint Solutions Company, Scott Baker, GMC Software Technology and […]
Royal Mail Sell Off To Go Ahead
The UK coalition government has announced it is to push ahead with privatisation and present the Postal Services Bill before Parliament. Up to 90% of the Royal Mail could be owned by private buyers but Post Offices would be protected. In a statement this morning, a government spokesperson said of the Bill: “The requirements of […]
Federal Trade Commission proposes revised ‘Green Guides’
The Federal Trade Commission has proposed revisions to the guidance that it gives marketers to help them avoid making misleading environmental claims. The proposed changes are designed to update the “Green Guides” and make them easier for companies to understand and use. The changes to the Green Guides include new guidance on marketers’ use of […]
Nine Ways to Decrease Direct Mail Spending & Improve Results
ROI (Return on Investment) is a function of cost and revenue generated. Any change in either one impacts your ROI. It is possible to utilize direct mail to its fullest potential, and decrease the amount you are investing in the medium, while increasing response and purchase rates. Here are nine ways too improve both sides […]
