Postal Increase Denied – The Fallout
By now you’ve heard the news that the Postal Regulatory Commission (PRC) denied… check that, unanimously denied the USPS requests to raise postage rates in January beyond the rate of inflation, ruling that the mail agency’s recent financial woes were caused by a flawed business model and not the recent recession. So a rise in […]
Graph Expo Opens! by Richard Romano
By Richard Romano on October 3rd, 2010 “The industry sure has changed in your lifetime,” Jim Olsen said to me as we walked through the aisles at Graph Expo this afternoon. “And it sure has changed in my lifetime.” Jim got his start in the industry at Williams Press, back when magazines were printed on letterpress […]
Top 12 Technologies Most Critical to Printers Survival
CHICAGO—Oct. 2, 2010—What technologies are the best bets for printers wanting to succeed in these challenging times? What innovations should printers implement to ensure long-term survival? These are some of the most pressing questions on the minds of graphic communications professionals who will attend GRAPH EXPO 2010, the year’s largest graphic communications exhibition and conference […]
Do I Have the Right Equipment?
By Howie Fenton on October 1st, 2010 As I write this, I am preparing for the Graph Expo Show. One of the questions I hear all the time at shows is, “do we have the right equipment?” Like so many questions it seems simple, but like so many answers it is much more complex. If […]
US POSTAL PRICE HIKE STAMPED OUT!
Postal regulators Thursday denied requests by the U.S. Postal Service to raise postage rates in January beyond the rate of inflation, ruling that the mail agency’s recent financial woes were caused by a flawed business model and not the recent recession. The Postal Service in July requested the right to raise postage rates on first-class […]
Assessing your current print supplier?
In any economy, it’s important for direct marketers to constantly re-evaluate existing relationships with their supplier base. Now is a critical time to assess your current print supplier by asking some questions: Let’s start with one of the most overlooked questions: “What pieces are optimally produced on your equipment?” Printing equipment, though similar, is also […]
Video: How ink is made
If you’ve ever wondered about the work that goes into making the inks we use for printing, then the video above should be an eye opener. It’s not just a case of mixing colors and pouring it into a tin/cartridge. Ink making is a both science and an art. The Printing Ink Company allowed the […]
Digital vs. Print Media: Who is the Eco-Heavyweight?
The transcripts from a discussion on NPR yesterday are now posted, once again weighing the environmental pros and cons of both digital and print media. The purpose? To try and determine which is truly more sustainable and therefore, the “better” option. The conclusion? Well, it depends. Don Carli, a researcher for the Institute for Sustainable Communication […]
AWM Media Outlook 2011
AdweekMedia’s Media Outlook for 2011 shows that spending in the coming year will likely hinge on three factors: Media innovation, marketing wars in several sectors and how many cars people buy. Media technology will advance digital advertising in the form of more sophisticated demand-side platforms and exchanges. Experimentation with new display forms will also appear […]
5 Insider Tips for Graph Expo
Tip 1: Pre-show Planning and Research Now that Graph Expo 2010 is less than a month away, it is time to form a game plan for attending the show. A great place to start with any research is to go to vendor specific websites and industry news sites. After you determine the types of products and technology of most […]
SGIA Webinar: Navigating the World of Installation Contracts 9/29
SGIA Webinars present essential information about today’s hottest industry topics — from imaging technologies and business management issues to new laws and mandates affecting the community. The upcoming Webinars offer something to each industry sector, including: Wide-format digital imaging, screen graphics, finishing techniques, graphics installations and business management. All Webinars are 60 minutes in length and broadcast […]
UK: Removing paper-based statement option risks brand loyalty
Royal Mail has warned brands that removing paper-based statements would create ill-feeling among their customers. Research on 500 consumers revealed that around three in four would feel inconvenienced and annoyed if paper statements were discontinued. Eight in 10 respondents said that they are more likely to read their statements if they receive both print and […]
