How Old-School Catalogs Help Drive Up Online Sales
I recently received an email from Internet Retailer promoting a piece of research which suggests that online shoppers that received a catalog in the mail spent on average 163 percent more than those that didn’t. One hundred sixty-three percent? That’s a big difference. This prompted me to go back to the research into the Lessons […]
Please print this blog post to ensure the paper industry grows more trees
The frequently used email tag line “Think Before You Print “created as an environmental friendly reminder is now the target of a new campaign, Paper – paper for every day. The industry wide campaign, supported by the Australasian Paper Industry Association has turned its attention to “damaging” email footers that suggest printing is more harmful […]
Poll: Public is not convinced by green marketing
The corporate sector has gone to great lengths in recent years to persuade consumers of its commitment to environmental sustainability. But consumers arent buying it, to judge by the results of a study released this month by Gibbs & Soell Public Relations. Nor, for that matter, do corporate executives — queried in a parallel survey […]
Transactis uses transpromo to win £3M Avis Europe contract
Data insight and document solutions specialist Transactis has employed the digital technology of its InfoPrint printer set-up to help it secure a £3m contract with car hire firm Avis Europe. The Whiston, Merseyside-based company has migrated the production of the company’sinvoice and statements from a pre-printed cutsheet to a continuous-feed operation. By using its InfoPrint 5000 […]
US Tax Rules You Should Know About for 2011
There is an enormous amount of uncertainty about federal taxes for 2010 and 2011. Will proposed tax cuts, such as 50 percent bonus depreciation on equipment purchases, an extension of the research credit, and an increase in the deduction for startup cost for small businesses be enacted this year? Will the Bush tax cuts expire […]
Sustainable packaging ‘immune’ to economic downturn
The global market for sustainable packaging is forecast to reach $142.42 billion by 2015, relates a new report, “Sustainable (Green) Packaging: A Global Strategic Business Report,” from Global Industry Analysts, Inc. Increased awareness of environmental hazards related to disposal and recycling of packaging wastes, government initiatives to minimize greenhouse gas emissions, and stringent regulations are […]
Industry responding to Unisource Print Council challenge
Within the first month of Unisource’s $100,000 Challenge Grant to The Print Council (see http://americanprinter.com/paper-ink/news/unisource-partners-with-print-council-0723), six companies have signed up and joined together to promote the power of print. They are NewPage, Hewlett Packard, Neenah Paper, PrintingforLess.com, MSP Digital Marketing LLC, CRW Graphics, PennLitho, Dome Printing and HBP Inc. Ben Cooper, executive director, The Print […]
The Future of the European In-House Printing Market
InfoTrends has announced the release of a major multi-client study entitled The New Repro: A Study on In-House Production Printing in Europe in 2010 and Beyond. Having conducted a 2009 multi-client study on the US in-plant printing market and a 2005 study on the European in-plant printing opportunity, InfoTrends has a significant existing knowledge base […]
How does effective print impact consumer purchases?
How does effective print impact consumer purchases? To answer this question, Appleton Coated commissioned a proprietary research study of more than 1,000 high-end, high-minded consumers. The company shares its findings in a new publication, appropriately-titled, “ROI.” Beyond a positive Return On Investment, “ROI” reveals five new I’s in ROI: Inspiration, Impact, Interaction, Involvement and Integration. […]
USPS Barcode Requirements for 2011
The Intelligent Mail barcode (IMb) first became available for both letters and flats in May 2007. Since then, customers have mailed nearly 40 billion IMb mailpieces. Beginning May 2011, to be eligible for automation discounts on letter-size and flat-size mailpieces, mailers will need to use the IMb instead of the PostNet barcode using the Full […]
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USA: Is a Value-Added Tax Heading Our Way?
There is a great deal of buzz starting to generate around the “value-added tax” (or VAT). The concept of a VAT was first proposed by Wilhelm von Siemens, son of the founder of Siemens in 1918. The first country to implement a value-added tax was France in 1954. Today, nearly 100 countries have a VAT. […]
