A Collection of Cross-Media and Converge Conference Information
Printing Industries of America is pleased to announce the launch of the Converge Conference companion site–an online storehouse of information, conference details, and the importance of cross-media integration–located at www.printing.org/converge. Stemming from the 2010 Converge Conference, the newest addition to printing.org offers a wealth of content and insight to aid printers as they bridge the […]
7 Reasons Print Will Make a Comeback in 2011
You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. Yes, in the era or iPads and Apps, there is still a role for print. Jeff Jarvis recently wrote about how media companies need to ignore print. The physical costs of production and distribution […]
Digital print produces textured photos for the blind
Estudios Durero has worked with photographer Juan Torre to produce an exhibition of ‘images to be touched’, which are being shown at the Spanish national blind association (ONCE) Tifologic museum in Madrid. The images exploit the raised surface of UV-cured ink and its different texture to the underlying substrate to reproduce textures that enable the […]
Report claims DM brings in a third of sales to retail sector
The Direct Marketing Association (DMA) has released its first Value of DM report, revealing that direct marketing contributed more than a third of sales to the retail sector in 2009. The report, which polled 412 companies engaged in DM across a number of sectors, found that £102bn of the retail industry’s £285bn revenues last year […]
Printer Develops Mailer To Reduce Postage Costs
Sticker shock is common these days when mailers are presented with postage estimates for their direct mail campaigns. One printer, however, hascome up with a unique answer to the problem and developed a packaging solution that has already saved one client $1.4 million in postage. Tucker Printers, a Consolidated Graphics company, developed the patent-pending CGX […]
Marketing and Procurement's Elephant in the Room: the CFO
Sitting through industry conferences run by the Association of National Advertisers and others this year, and listening to heated conversationsabout the state of relations between ad agencies and client procurement, I’ve had a nagging thought. There is one critical party missing from the discussion around the challenges we’re facing balancing value and cost. Hint: It’s […]
Three Packaging technologies worth tracking
A number of good ideas and a new technology or two have crossed my desk lately in no particular order. So rather than wait for them to magically assemble themselves into a single-topic column, I’ve decided to present them here in the same manner that they arrived: in no particular order. • On the new […]
AIMCAL Fall Technical Conference Focuses on Innovations in Coating/Laminating and Vacuum Web Coating — Packaging and Converting ESSENTIALS
The Association of Industrial Metallizers, Coaters and Laminators (AIMCAL) will host its annual Fall Technical Conference and 24th International Conference on Vacuum Web Coating, October 17-20, 2010, at the Myrtle Beach Marriott Resort & Spa at Grande Dunes in Myrtle Beach, South Carolina, The dual-track schedule devoted to Coating/Laminating and Vacuum Web Coating opens and […]
“Major Victory” for NYS Printers as State Budget Passes with Critical Tax Exemption Retained
New York State’s budget was 125 days late when it finally was passed on Tuesday, but it contained something that printers throughout the state considered well worth waiting for: their continued exemption from the sales and use tax on printed and mailed promotional materials. Printing Industries Alliance (PIA) said that preservation of the exemption is […]
How to Formulate A Premium Pricing Strategy
Customers are constantly looking for ways to save money rather than spend more of it, so companies that position products in the premium price range may struggle. However, with the right formula, you can earn the right to charge customers more than your competitors do. If you’ve been marketing your products or services as low-cost […]
2010 Hall of Fame Awards & 12th Annual PrintImage Excellence Awards
You are invited to participate in the 2010 Hall of Fame Awards and the 12th Annual PrintImage Excellence Awards, to be presented at the 2010 Owners Conference 2010 Hall of Fame Awards Reward your outstanding colleagues by nominating them for one of the prestigious Hall of Fame Awards, which will be presented at the 2010 […]
Millcraft Paper Company: Designers – Meet Your Type
This one’s for all our design friends out there. While, we love paper here at Millcraft, we so appreciate all the elements of beautiful design – and that includes typography. Now, we know out strengths – and typography is not one of them. Luckily the Font Shop has just introduced a great new tool called […]
