How to Tell if You Are Considered a Print Vendor or a Print Partner
If print customers are thinking of you as a print vendor and not as a print partner, you are in serious trouble. You are interchangeable. You are competing on price. You are a number on a spreadsheet. You aren’t top of mind for recommendations or referrals. You are on the way out and you probably […]
3 Ways to Earn Trust Through Collaboration with Print Customers
The secret to earning referrals and long-term loyalty with print customers for their printing and print marketing needs is really no secret. Creative collaboration is the key to success. Collaboration can take many forms. On the lowest end, we have information exchange and administrative collaboration: emails, calls, job status, pricing, billing, and so on. The […]
5 New Business Development Takeaways from KushCon Tampa
On August 6th, I attended KushCon Tampa with Will Crabtree – aka #WillThePrinter, co-host of the PrinterChat series on Podcasts from the Printerverse and owner of Tampa Printer, Gorilla Gurus and Sign Parrot, and Jim Cox, General Manager of Tampa Printer. KushCon is billed as a Hemp & Wellness Expo. There were tons of CBD […]
Building the Future with Print
The viable future of print business is dependent upon how print is used, and what it’s used for. We saw this firsthand in 2020. If printing wasn’t essential, it wasn’t produced. And when things started to open, ‘essential‘ was applied to the spending, not the materials; was/is it essential to spend money on this? The […]
Is Your Website Meeting Your Goals?
Over the past few months, I’ve written about the changes in Google search results pages and how they impact companys’ search performance. There are many ways people may learn about suppliers. Ranking high in search results may not be essential for every company. But a company’s website is important in most buying processes. Goals for […]
Paper Shortages and the Impact of Digital Print in Packaging
Everyone seems to be talking about supply chain issues and the paper shortage right now. Though the shortage is centered in Europe, this is having a worldwide impact. As a packaging professional keeping up with supply chain issues over the last two years, this round of shortages is a bit different. I would compare the […]
BYOB – Beverage Packaging Gets Personal
It is estimated that the global digital print market for packaging will reach $28 billion by 2024. This segment has grown by leaps and bounds over the last ten years. Packaged beverages have been a significant driver of growth. Beverage manufacturers made digital printing one of the standard printing processes in the packaging industry. As […]
A Time Travelers Guide to Digital Printed Packaging
Digital printing is all the rage, we hear about it often in the packaging industry. How did we get here? Currently, there are over 25,000 companies in the United States alone that specialize in commercial printing, and just under 10,000 of those companies have digital print capabilities. The global digital print industry is valued at […]
2022 CMYK Manifesto: Know, Show, Do, Share
This annual post has traditionally focused on what is in front of us in order to help customers generate business results with print. While there is still some uncertainty when it comes to planning meetings and events and when/if there will be a return to offices, we can control getting best prepared for whatever 2022 […]
Now Playing at a Theater Near You: PRINT!
I recently wrote an article about the return of the theater experience for the Ricoh Business Booster site where I am an active contributor, providing info and intel for developing long-term relationships with print customers and sharing creative ideas for generating new business. The Business Booster site is accessible to members only, and my posts […]
Anything You Can Do She Can Do Better: 5 reasons to Add Women to your Sales and Mktg. team
Ok people I can see that you can see that I am fired up right now, and with good reason. I just spent all day recently on the #GirlsWhoPrint Day annual conference online (replays here) in which we had nineteen powerful and influential women in the print industry talking strategy, future planning, and thriving in […]
3 Productive Ways to Follow Up on Following Up
Printers say the craziest things. While that isn’t the name of a new Podcast From The Printerverse series, it might as well be. I have heard some doozies as of late and they are worth sharing for two reasons. The first so I am not alone in the horror, and the second so all of […]