Thank Print For Superman's Red Underware
Quora, if you are unaware, is a question and answer user-based site. There is a lot of cool information being exchanged, and in many ways this site is the ultimate Nirvana for Geeks. All of those crazy hypotheticals argued over endless hours of dungeons and dragons are now intellectual fodder for some amazing exchanges. And […]
Print Ad Charges Phone Using Solar Energy
This isn’t the first time Nivea dazzled the advertising world promoting their sunblock in Brazil. Last year they created a remarkable billboard made with a million beads… But this is WAY cooler than that! Using a print ad to harness solar power to charge devices on the beach… GENIUS. Per the Daily Mail – “The […]
Free Webinar: Price & Demand Outlook 2013 for Publication Grade Paper
Join i2live webinar presented by Verle Sutton: Price & demand outlook 2013 for publication grade paper. Wednesday, October 3, 201211 a.m. Pacific Time (San Francisco, GMT-07:00)Online webinar (no charge, but seats are limited) Register Now Verle Sutton, editor of The Reel Time Report, will address the following topics in an exclusive and free i2live webcast. • […]
Cross Media Show 2012: The After-Buzz by Matthew Parker
CrossMedia: Why there was a buzz around this show (and why I was buzzing too) by Matthew Parker Launching a new show is always a big gamble. But Cross Media appears to have put in a successful first show. I spent two days at the show, presenting, networking and learning. And it was certainly a […]
SOLAR POWERED Annual report!
Genius! Solar energy is the main business of our client Austria Solar. We thought about how we could put this energy to paper. The result: the first annual report powered by the sun. Its content remains invisible until sunlight falls on its pages. See more on Behance
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 11
Does your dm have a fan base? Do people post pictures on the web holding your direct mail piece? Customers of Zeb do!
Video: The Guardian uses "Three Little Pigs" to show how print, online and social media intersect
This is quite brilliant – Black comedy with a spin on a fairy tale, mixed with a poignant message about how quickly print and online worlds collide, mixed with a marketing message that The Guardian has it all covered. A perfect blend of style and substance to enjoy a little 2 min break from the […]
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 8
This is an EXCELLENT example of personalization through segmented publishing that has revenue generation built into it. In this case, instead of selling one ad to HP to showcase one product to everyone, the publisher broke out the paper into three targeted editions making it possible to sell HP three spaces, showcasing three products, to […]
#PRINTCHAT 2.0 – New Host, New Time, New Opportunities
If you are unaware, in January of 2011 Quad/Graphics created a weekly “tweet-up” for the purpose of exchanging ideas and information within the world of print. Aptly named #PrintChat, word spread through networking circles and soon enough a nice weekly crowd began to gather and participate in intelligent discussions and relevant knowledge sharing. The Background Quad/Graphics founded […]
PrintMediaCentr partners with GRAPH EXPO 2012 to create Print Integrated Multimedia Experience
ARE YOU READY TO EXPERIENCE THE PRINTERVERSE? GRAPH EXPO 2012 (http://www.graphexpo.com/), coming October 7-10, 2012 to McCormick Place South in Chicago, Illinois, USA, is the largest and most comprehensive exhibition and conference for the graphic communications industry in the Americas. New this year, for the PrintMediaCentr audience – and all attendees – will be an […]
Another QR FAIL (disaster)
Granted this is from This Is AFCA, the official magazine of the American Football Coaches Association, and not People Magazine, but you can’t deny the fundamentals of good marketing are missed here like extra points would be if your kicker only had one leg. Maybe they can understand that analogy.
The Paper Merchant's Brain is Yours for the Picking
I was invited to give a presentation at the Paper Distribution Council’s Annual Meeting back in January of this year. The PDC is part of the NPTA (National Paper Trade Association) which is the distribution arm of the paper industry, and known more commonly as Paper Merchants. It is through Merchants that Printers buy the […]