Mobile Barcodes Can Be a Powerful Tool Provided Marketers Add Value
Usage and awareness on the rise Mobile barcodes, particularly the 2-D variety (such as QR codes), constitute a new tool for marketers looking to activate and measure the impact of static media, in-store displays and product packaging. “Mobile barcodes hold promise for marketers as a mechanism for activating other media and providing a bridge between […]
How understanding the fluff factor helps you reduce print costs by up to 30%
by guest blogger Matthew Parker I hate doing the vacuuming. But these days I have to vacuum more and more. And the reason for this vacuuming is our cat. Our cat drops fluff everywhere! The fluff factor of our cat costs me lots and lots of time in vacuuming. The fluff factor also costs me a […]
CPI produces first Royal Wedding book in under 96 hours
CPI has printed and delivered the first book to feature photographs of the Royal Wedding, less than 96 hours after the event took place. Kate, an unauthorised biography of the Duchess of Cambridge written by celebrity biographer Sean Smith, went on sale in UK bookshops today after CPI staff worked through the bank holiday weekend […]
Glamour 2D Barcodes to Let Readers 'Like' Brands on Facebook
Glamour’s September issue will try to make 2-D bar codes friendlier by including icons that readers can photograph to “like” advertisers on Facebook and recieve special offers in turn. Magazines including Entertainment Weekly, Golf Digest and Woman’s Day have been exploring 2-D bar codes, quick-response tags and similar systems that aim to make print more […]
Stephens & George revealed as Royal Wedding Programme printer
Merthyr Tydfil-based sheetfed magazine printer Stephens & George has been revealed as the company responsible for printing the Official Programme for the Royal Wedding. Details of the programme’s production were kept under wraps by the Royal Household until this morning, when it released a free electronic version in two formats, as a page-turning Ceros edition […]
US magazine industry sees signs of recovery
The magazine industry in the United States has seen a burst of new launches on the newsstand in the first quarter of 2011, according to reports. <— Plum Magazine: US magazine launched in March During the period, 54 new magazine titles were launched, including Plum Miami, Gourmet Italian Kitchen and Harmony Magazine, double the 25 […]
Experts Weigh In On Likelihood of Huge Catalog Postal Rate Hike
The news last month that the U.S. Postal Service may be increasing rates sharply for the so-called “underwater” classes/subclasses of Standard Mail flats raised plenty of questions. Most pressing is the amount of the increase and how soon catalogs will see it, says Hamilton Davison, president and executive director of the American Catalog Mailers Association. […]
50% of Printers Charge for a QR Code
By Roger ⋅ April 25, 2011 Printing industry business consultants Crouser & Associates have published a survey of 124 US printers and their pricing policy for QR Codes (chart below). Of the 50% of printers who charge for a static QR code the survey found that the charges ranged from $5 to $500 with a […]
Study: Newspaper ads influence shoppers
via MediaPost Publications Newspaper Ads Still Guide Shopping 04/14/2011. Whatever their financial woes, print newspaper advertising is still a trusted source of information for consumers planning their shopping decisions, according to a phone and Internet survey of 2,502 U.S. adults performed for the Newspaper Association of America by Frank N. Magid Associates. The study highlighted the […]
New Data Show Mailing Lists Can Be Hard to Shake
Merchants send Americans 20 billion catalogs a year, and more than 1,100 brands offer to share their mailing lists.That amounts to a lot of name sharing, which can turn into a headache for people who want to get off lists. There is no law requiring all companies to let consumers remove themselves from mailing lists, […]
BP campaign shows there's life in print advertising yet…
We’re now approaching the one year anniversary of the BP oil spill, which not only knocked the living crap out of the marine life in the Gulf of Mexico and beyond, but also put a sizeable dent into BP’s share prices too. BP reported a £3.1bn loss in 2010, which was only a fraction of […]
QR Code RIP
Mark Twain’s often misquoted reply to a London newspaper correspondent in May 1897 “The report of my death was an exaggeration” could well apply 114 years later to the recent plethora of articles on the demise of the QR Code. The original source of these articles is a Google statement “Users will no longer find […]
