123RFCares And Tsunami Relief Aid Fund
Download Any 123RFCares Image, we will match each download dollar for dollar and donate the proceeds to the Japan Earthquake and Tsunami Relief Aid Fund. The massive earthquake and tsunami that struck the north-eastern coast of Japan on March 11, 2011 has robbed many off their lives and tens of thousands left homeless and in […]
How the USPS Postage Increase Impacts You!
Effective April 17th, 2011, the USPS is increasing postage rates. This post will explain what this means to you as both a consumer and as a bulk mailer. How was the USPS able to get the rate increase through? Last year, the USPS requested a 5.6% average postal rate increase. This would have raised first-class […]
5 Ways to Increase Prices and not Lose Customers
Judith Aquino (Business Insider) At some point, every company wrestles with the question of how to increase prices without losing many of their customers. For small businesses, this issue can raise many problems, especially if their original strategy was to offer products or services free of charge or at incredibly low rates. Unfortunately, it is […]
Will Classified Advertising Come Back?
Nowhere else have newspapers suffered as mightily in the last five years as in the meltdown in classified advertising, where nearly $14 billion in highly profitable revenue was vaporized between 2005 and 2010. The classified ad crash, of course, resulted from the worstglobal economic calamity since the 1930s. The real estate market collapsed. Employers stopped […]
Print stages a comeback
Electronics giant Sony turns to print marketing collateral to drive a “wow” factor. During the holiday season, it worked with its direct marketing agency, The Agency Inside Harte-Hanks, to create full-color inserts reminiscent of mini catalogs, which ran in newspapers across the country. The marketing pieces gave recipients information on where to buy the hottest […]
Planned postal rate hike hits marketers
The postal rate increase coming this spring is not expected to have a significant effect on direct mail marketing plans this year, thanks to its size and timing. However, the fact that the increase is even smaller than the US Postal Service had initially proposed is not much comfort to marketers, say industry observers. As […]
New Publication Paper Price Monitor
by Terry L Choate Jr I have found, throughout the course of my career, that unless publishers have a resource to utilize in which to track accurate paper pricing, many times they find themselves over-paying their printer for the paper that they are consuming and being billed for. I think that while many printers try […]
How Will Digital Print Integrate with Intent-Based Marketing?
By Heidi Tolliver-Nigro on February 15th, 2011 As we head into DSCOOP, all thoughts are turned to the future of digital print. But if we want digital printing to thrive, we have to remember that digital print doesn’t live in a vacuum. Our idea of “multi-channel marketing” as personalized direct mail that sends recipients to […]
Newsstand Tries Convergence of Technologies
LONDON — A newsstand set to open here next week will sell more than a dozen international editions of Vogue magazine, in languages including English, Russian and Chinese. More than 100 other titles from around the world will line the shelves, with little flags indicating their country of origin. Visitors will be able to browse […]
United Airlines Starts Selling Campaigns to Marketers
United Airlines quietly created a new in-house media operation a few months back that’s designed to sell potential marketers integrated, multiplatform ad campaigns throughout its fleet of planes and terminal locations. The effort is similar to what Walmart and other giant retailers have done with the use of TV monitors and aisle displays to convert […]
Kodak Hosts Discussion on the Future of Book Publishing
Press Release: ROCHESTER, N.Y., Jan. 31—While the book market overall will remain relatively flat over the next three years, digital technologies will provide new opportunities and better processes for content creation, delivery and production. That perspective was one of many shared by participants during an expansive roundtable discussion about the future of book publishing. Held […]
Ad Circulars Go Digital
By: Tim Rosini Published: January 19, 2011 The Associated Press recently announced the development of a mobile application that will give consumers digital access to daily and weekly ad circular inserts. With the widespread usage of mobile media platforms, iCircular gives newspapers and retailers a means of adapting to changes in consumer demand. Jeff Litvack, one […]
