Comparing Competitive Costs – The Way to Win
This question always seems to vex the non-financial folks: how can I sell it cheap? Top management wants to know: are they the low cost producer—or are we—or who is? Manufacturing and purchasing folks want to know: what target do we need to hit on costs, purchase prices, etc.? And in the very beginning, designers […]
Internet Sales Tax Could Change Your Business
With federal and state budgets still struggling, lawmakers are looking for ways to increase the money coming into their tills. Sales taxes are about a third of total state tax collections, second only to personal income taxes as the largest source of state revenue. But the Internet Tax Nondiscrimination Act (P.L. 108-435) means states don’t […]
2010 ad revenue up at magazines, 1st time in 3 yrs
Reuters – The magazine industry is back on the upswing as advertising revenue grew for the first time in three years in 2010, thanks to automakers. Advertising revenue at consumer magazines rose 3 percent in 2010 to about $20 billion, according to data from rate cards compiled by the Publishers Information Bureau.People magazine, published by […]
Ad trends for the New Year
For decades, much of advertising has been a passive, lean-back experience. But ads have begun to make consumers work harder during the past few years, a trend Madison Avenue executives predict will accelerate in 2011. More companies are incorporating technology into their marketing to make their promotions stand out. The changes are upending the ad […]
New Social Media Business Trends for 2011
Social Media is an important aspect to many businesses. Facebook, Twitter, LinkedIn, Flickr, blogs etc., are among the most popular ways to communicate and network. Business owners everywhere are utilizing social media in order to grow and manage their companies. Below is an article from http://venturebeat.com, written by Gary Halliwell, that reviews social media business […]
Buy a Newspaper, Hear an Advertisement
Readers of the Sacramento Bee are in for a treat – if they’re buying from a newsstand that is. Thanks to a company called Innovative Newspaper Marketing Concepts, the Bee’s newsstands do much more than dispense newspapers. The “talking news rack” delivers a 15-second recorded message each time a newspaper is purchased. The “scrolling text news […]
Online Ads Pull Ahead of Newspapers – WSJ.com
This year, for the first time, advertisers will have spent more on Internet ads than on print newspaper ads, according to new estimates from eMarketer. The digital-marketing research firm says U.S. spending on online ads will hit $25.8 billion, surpassing the $22.8 billion spent on print ads in newspapers. The eclipse has been on the […]
Can Group Buying Save the Newspaper Business?
Although many media pundits have declared that newspapers are in a death spiral, group buying may — just may — have an antidote. Let’s jump through the math. In 2009, the Newspaper Association of America logged roughly $25 billion in advertising revenues. Three-quarters of that was from display advertising. That’s a shocking $23 billion plunge […]
How to Build a Referral Engine
Getting a steady stream of referrals is the dream of most businesses. The right kind of referred leads are pure gold. They are often more qualified, less price sensitive, and more apt to refer business once they become a customer. Many business count on some portion of referred business, but few tap this source of […]
Year-End Roundup: Mag Ads Up, But Well Off '07 Peak
After a brutal ad downturn, magazines finally turned a corner in 2010. But total ad pages are far off their pre–ad recession peak and the spending outlook is uncertain, tempering optimism for the medium. Ad pages grew nearly 5 percent to 141,938 across the 168 titles tracked by the Mediaweek Monitor. But to give a […]
Taking Your Invoicing and Accounts Receivable Management Online
A long-standing cash flow dilemma is finding the right balance between getting fast receipt of customer payments and minimizing fees and discounts associated with collecting those payments as quickly as possible. Finding payment methods that fit the needs of your business and offering the options that are right for your customer base adds to the […]
How to Use Collateral Marketing for Sales
The concept of collateral marketing—using brochures and other printed materials that you can leave with a client—can be an effective part of a company’s sales cycle. It’s just a matter of choosing the right pieces. Adding Collateral Marketing to Your Sales Cycle It’s easy to lump collateral marketing and advertising together—you might print up brochures and […]
