The Future of Advertising
Twenty creative directors, planners, media strategists, and account executives from agencies across the country are down on all fours on the floor of a 100-year-old tenement on Manhattan’s Lower East Side. They are each staring down at a blank poster-size sheet of paper, contemplating their most abject fears about their careers, their livelihoods, and their […]
Postal Service considers customer experience improvements
The US Postal Service is planning to improve the customer experience as part of its broader effort to create new revenue sources, postal officials said November 17 at a Mailers Technical Advisory Committee meeting. “A major goal of mine is that I want us to provide a better customer experience,” said Patrick Donahoe, deputy postmaster […]
Global Business Forum at FESPA Americas Tackles Business Growth Agenda
FESPA Invites North American Print CEOs to Join Exclusive Interactive Event At FESPA Americas (Orlando, Florida, 24-26 February 2011), FESPA will host a two-day Global Business Forum (February 24-25 2011), bringing together printers from North America, Latin America and Europe. The FESPA Global Business Forum is a strategic level event that sets out to develop […]
How to Tap the Power of Packaging
What makes shoppers pick one product over another when they’re staring at shelves full of choices in a store? Assuming they don’t have exclusive loyalty to one brand or that one doesn’t have a big price advantage, the packaging often plays a huge role. As you know if you sell a product, it’s not always […]
Linotype: The Film
We are excited to announce that we have officially started production on a documentary film about the Linotype typecasting machine. My interest in the Linotype started about six years ago when I was a graphic design student at university. For my senior thesis project, I re-established a letterpress printing area for the graphic design department. […]
The Psychology Behind Making Sales and Setting Price Points
Setting price points and making sales involves a delicate balance between offering value (i.e., what the customer demands) and making profits (i.e., what you need). Here are a few techniques that create value for your customers while keeping your profit margins reasonable. In some cases you can even get your customer to buy considerably more […]
Seven Ways to Energize Sales
In this highly competitive marketplace, it’s vital to keep your marketing campaigns fresh, new and on target. This fall, kick your marketing into high gear with this seven-point checklist. 1. Reestablish Listening Posts Smart marketing relies entirely on understanding your customer. You need to know not only who they are and what they buy, but […]
Publishers Await US Supreme Court Decision in Key Copyright Case
The Supreme Court this week heard oral arguments in a copyright case that publishers say holds major implications for their businesses—even though the case doesn’t involve books. In Costco Wholesale Corporation v. Omega, S.A, the court will decide whether retail giant Costco can re-sell copyright-protected, foreign-made Omega wristwatches exclusively licensed for sale abroad in the […]
UK: ViP conference to detail simple steps to paper cost savings
Print companies can make savings in paper costs equivalent to an average of 1.4% of their turnover through a few simple steps, according to Vision in Print (ViP). The research, which was conducted for Howard Smith Paper Group, revealed that for the average B1 and B2 sheet-fed litho printer, buying ‘Bulk packed’ paper can save […]
What Matters Most in B2B Selling? A Two-Question Quiz
“The Web makes it too easy for your competitor to lure away interested buyers before your people have had a chance to contact them,” warns Steven Woods in a post at the Harvard Business Review blog. And that reality, he argues, demands some fundamental changes in the B2B sales process. To support his case, he […]
DM News Interviews Ruth Goldway, chairman of the Postal Regulatory Commission
Ruth Goldway, chairman of the Postal Regulatory Commission, speaks with Direct Marketing News’ news editor Frank Washkuch about how the US Postal Service can improve its financial situation as well as consumers’ response to possible five-day home delivery. Direct Marketing News (DMN): What does the US Postal Service need to do to right its financial […]
7 things you need to know about your sales department
Managing sales? What is that? A frightening number of CEOs are so accustomed to handling sales on their own that even when they do get around to hiring a sale team, they neglect to put in place a process for building and tracking a sales pipeline. A sure sign that a sales organization is suffering […]
