London Times loses "less than" 90 percent of readers online
LONDON (Reuters) – News Corp’s Times of London has lost less than 90 percent of its online audience since it started charging readers on the Web, fewer than it had feared, it said on Tuesday. The Times is the first major consumer newspaper to put its online content behind a so-called paywall and the three-month-old […]
Launch of Newspaper Extinction Timeline for every country in the world
Ross Dawson, October 31, 2010 Back in August I predicted that newspapers in their current form will be irrelevant in Australia in 2022. That received significant international attention including from The Australian, The Guardian, Editor & Publisher (which called me the ‘Wizard of Aussie’) and many others. Part of the point I wanted to make […]
New Poly Letter Wrap Product for Catalogers
The U.S. Postal Service’s new business plan calls on customers and stakeholders to provide it with creative ideas that keep mail an attractive communications tool. Innovative Packaging has one: The supplier of polymer-based substrates to the direct mail and publishing industries has developed a new generation of poly film that offers the properties required for […]
Millcraft Paper: The Recyclability Equation
The latest issue of Down To Earth (IP’s look at environmental issues and trends) is out. It asks the question “How do you fit in the recyclability equation?” At first I am thinking, ok aren’t we all pretty well versed on recycling by now? Then I am reminded by how many misconceptions are out there. […]
Local brewer crafts whodunit on beer labels
An exciting new literary release will soon be appearing on a beer bottle near you. Buzzards Bay Brewing Co. of Westport has announced that it will be featuring a 12-part serial mystery on bottles of its Just Beer brand India Pale Ale; each case of the brew will contain the complete story of “The Case […]
Zenith Upgrades Ad Spend Forecast
Publicis Groupe’s ZenithOptimedia has issued a new ad spending forecast with an improved outlook for 2010. It now predicts that global expenditures will rise 4.8 percent this year, to nearly $449.5 billion. This is the third upgraded forecast the shop has issued for spending this year and follows by a week a report from Nielsen that […]
18-34yr olds Prefer Print Marketing
By Doc | October 15, 2010 It may seem counter intuitive, but Doc was not completely surprised to see that in the results of a new study on direct marketing, for certain types of products and services, young people in the 18-34 year old bracket prefer receiving messages by print. The study, titled “Finding the […]
Royal Mail Sell Off To Go Ahead
The UK coalition government has announced it is to push ahead with privatisation and present the Postal Services Bill before Parliament. Up to 90% of the Royal Mail could be owned by private buyers but Post Offices would be protected. In a statement this morning, a government spokesperson said of the Bill: “The requirements of […]
New Wave of IRS Audits Will Affect Your Small Business
Have you gotten an audit letter from the IRS yet? The agency is auditing 2,000 companies this year at random as part of its Employment Tax National Research Project (NRP). If you haven’t received an audit letter, that doesn’t mean you can relax. The IRS will continue performing 2,000 random audits each year through 2012. […]
First U.S. newspaper offers readers interactive access for editorial content
amNewYork, Manhattans most distributed daily newspaper, is offering readers enhanced content with Microsoft Tag. By connecting its audience with additional editorial content that can be accessed via mobile devices, amNewYork continues to achieve its goal of getting readers “Manhattan Ready” with quick and efficient access to the latest information.Microsoft Tags allow readers to scan a […]
UK adspend returns to double digit growth
The United Kingdom’s advertising spend has recorded a double digit rise of 10.7% in the first half of 2010, according to Nielsen’s latest Global AdView Pulse report. Globally, adspend has increased by 12.8% in the first six months of 2010 when compared to the same period in 2009, with a combined spend of $238 billion (£150 […]
Magazine Ad Pages Rose in Third Quarter
The number of ad pages in U.S. magazines inched up for the second consecutive quarter, giving publishers more hope that the declines that killed dozens of well-known titles in 2009 are behind them. Ad pages in the third quarter rose 3.6% from the same period last year, according to figures released Monday by the Publishers […]
