Assessing your current print supplier?
In any economy, it’s important for direct marketers to constantly re-evaluate existing relationships with their supplier base. Now is a critical time to assess your current print supplier by asking some questions: Let’s start with one of the most overlooked questions: “What pieces are optimally produced on your equipment?” Printing equipment, though similar, is also […]
Cosmopolitan Ad Campaign Puts Viewers in the Photo Shoot
COSMOPOLITAN magazine, Hearst Magazines’ popular publication for young women, is harnessing the power of social media for its first global, digital advertising campaign. The main focus of the campaign — which will be introduced in New York on Thursday on a billboard in Times Square and at a reception for advertisers, media buyers and press […]
New Digital Print Council White Paper: QR Codes, A Guide for Printers
Just as VDP and PURLs are critical when talking to marketers about cross-media campaigns, QR codes must also be part of the conversation. This technology is being used to direct consumers to more specific information, promote a product or brand, and track the ROI of a promotional campaign. The Digital Printing Council’s newest white paper, […]
Digital vs. Print Media: Who is the Eco-Heavyweight?
The transcripts from a discussion on NPR yesterday are now posted, once again weighing the environmental pros and cons of both digital and print media. The purpose? To try and determine which is truly more sustainable and therefore, the “better” option. The conclusion? Well, it depends. Don Carli, a researcher for the Institute for Sustainable Communication […]
AWM Media Outlook 2011
AdweekMedia’s Media Outlook for 2011 shows that spending in the coming year will likely hinge on three factors: Media innovation, marketing wars in several sectors and how many cars people buy. Media technology will advance digital advertising in the form of more sophisticated demand-side platforms and exchanges. Experimentation with new display forms will also appear […]
Xplor® Document University at Graph Expo
Xplor® Document University October 5-6, 2010 McCormick Place North, Rooms N426a, N426b, N426c A two day program featuring eighteen educational sessions that allows attendees ample opportunity to attend the Xplor sessions as well as walk the show floor. Conference content includes multiple sessions on: Document design for multi-channel delivery Listen to industry experts talk about elements of design […]
SGP Partnership expands certification to postpress
The Sustainable Green Printing (SGP) Partnership officially expands its certification program to include binding, finishing and looseleaf (BFLL) operations in the graphic communications industry. By including the BFLL community in the certification program, SGP offers this sector a clear definition of sustainability with the certification criteria and a method to demonstrate it in their operations. […]
Paper Arabia 2010 opens in Dubai
Sami Al Qamzi, Director General of the Dubai Department of Economic Development (DED) today inaugurated Paper Arabia 2010, the first-of-its-kind industry expo, at the Dubai International Exhibition and Convention Centre. The event will continue until September 28th, 2010. Speaking about the paper industry, Al Qamzi said: “Paper industry is developing all over the world, especially […]
Do Printers Respect Their Print Customers?
Social Media Rants Show Not All Do – Margie Dana : Printing Impressions Honestly, I believe most printers do. The majority of print reps and print CEOs I’ve known over the past 20 years have been professionals in every sense of the word. And for the most part, they sincerely respect their customers. But from […]
Which Way will PRC Rule in Exigent Postal Rate Case?
With less than two weeks before the Postal Regulatory Commission decides on the U.S. Postal Service’s exigent rate hike proposal, both sides are clearly on edge. The money-losing USPS says it needs the exigent rate hike desperately, while already-stretched catalogers say a postage increase will force them to cut back on mailings. Plus, the legality […]
Vision in Print conference to help print and packaging businesses 'Win the War on Waste: Nov 22nd London
The Winning the War on Waste conference, taking place on 22 November at the Lancaster London Hotel, will tell print and packaging businesses how they can best cut costs and improve their environmental performance with the aid of lean techniques. Vision in Print’s 7th Annual conference will have 3 key themes: New Technology – How […]
US sets triple-digit duties on China paper-industry
The United States has set combined duties ranging up to 313.8 percent on coated paper from China and duties of up to 38 percent on the same product from Indonesia, a top Asian paper exporter said on Tuesday. “While we are disappointed … we remain confident that the entire trade case will be thrown out […]
