Advertising/Publishing Navigate New Business Reality
The Ad/Edit Wall Worn Down to a Warning Track What wall? The question for print has become less about whether to cross the boundary between editorial and sales and more about how best to do it.In the latest scene of church-and-state rapprochement, the new issue of Scholastic Parent & Child magazine has arrived with an […]
Industry responding to Unisource Print Council challenge
Within the first month of Unisource’s $100,000 Challenge Grant to The Print Council (see http://americanprinter.com/paper-ink/news/unisource-partners-with-print-council-0723), six companies have signed up and joined together to promote the power of print. They are NewPage, Hewlett Packard, Neenah Paper, PrintingforLess.com, MSP Digital Marketing LLC, CRW Graphics, PennLitho, Dome Printing and HBP Inc. Ben Cooper, executive director, The Print […]
How does effective print impact consumer purchases?
How does effective print impact consumer purchases? To answer this question, Appleton Coated commissioned a proprietary research study of more than 1,000 high-end, high-minded consumers. The company shares its findings in a new publication, appropriately-titled, “ROI.” Beyond a positive Return On Investment, “ROI” reveals five new I’s in ROI: Inspiration, Impact, Interaction, Involvement and Integration. […]
XML 2010 Multi-channel Publishing Conference Keynotes to Focus on the Future
IDEAlliance today announces the Keynote Presentations for its annual XML Conference to be held October 13-15 in Philadelphia at the Crowne Plaza Hotel. This year’s conference, themed “eMedia Revolution,” focuses on eMedia Publishing and XML Foundations, Applications and Interoperability. Keynoting this year’s conference are Joshua Quittner former editor of Time Inc.’s Business 2.0 and current […]
Can Augmented Reality Help Save the Print Publishing Industry?
Image via CrunchBase There’s a memorable scene in the movie Minority Report where a man reads a futuristic newspaper with rich embedded multimedia updating live with breaking news. While we are a long way seeing anything like this in the hands of the general public, a German newspaper has taken a small step in that […]
USPS Barcode Requirements for 2011
The Intelligent Mail barcode (IMb) first became available for both letters and flats in May 2007. Since then, customers have mailed nearly 40 billion IMb mailpieces. Beginning May 2011, to be eligible for automation discounts on letter-size and flat-size mailpieces, mailers will need to use the IMb instead of the PostNet barcode using the Full […]
Google and the Search for the Future
To some, Google has been looking a bit sallow lately. The stock is down. Where once everything seemed to go the company’s way, along came Apple’s iPhone, launching a new wave of Web growth on a platform that largely bypassed the browser and Google’s search box. The “app” revolution was going to spell an end […]
USA: Is a Value-Added Tax Heading Our Way?
There is a great deal of buzz starting to generate around the “value-added tax” (or VAT). The concept of a VAT was first proposed by Wilhelm von Siemens, son of the founder of Siemens in 1918. The first country to implement a value-added tax was France in 1954. Today, nearly 100 countries have a VAT. […]
Letter to President on Chinese Subsidies
Appleton Coated LLC, NewPage Corporation and Sappi Fine Paper North America applauded the efforts of more than 100 members of Congress who wrote to President Obama asking for action on Chinese subsidies to their paper producers. The letter to the President urges that he “carefully examine the practices employed by the Chinese government to provide […]
Printers head to D.C. to urge block of postal rate hikes
Pittsburgh, Pennsylvania – Printing Industries of America’s members from across the country are gathering on Capitol Hill next month to oppose an emergency postal rate hike proposal that would dramatically bust caps on postal rate increases imposed by Congress in 2006. The USPS is petitioning to raise rates higher than allowed by current law, claiming […]
A Collection of Cross-Media and Converge Conference Information
Printing Industries of America is pleased to announce the launch of the Converge Conference companion site–an online storehouse of information, conference details, and the importance of cross-media integration–located at www.printing.org/converge. Stemming from the 2010 Converge Conference, the newest addition to printing.org offers a wealth of content and insight to aid printers as they bridge the […]
7 Reasons Print Will Make a Comeback in 2011
You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. Yes, in the era or iPads and Apps, there is still a role for print. Jeff Jarvis recently wrote about how media companies need to ignore print. The physical costs of production and distribution […]
