“Major Victory” for NYS Printers as State Budget Passes with Critical Tax Exemption Retained
New York State’s budget was 125 days late when it finally was passed on Tuesday, but it contained something that printers throughout the state considered well worth waiting for: their continued exemption from the sales and use tax on printed and mailed promotional materials. Printing Industries Alliance (PIA) said that preservation of the exemption is […]
How to Formulate A Premium Pricing Strategy
Customers are constantly looking for ways to save money rather than spend more of it, so companies that position products in the premium price range may struggle. However, with the right formula, you can earn the right to charge customers more than your competitors do. If you’ve been marketing your products or services as low-cost […]
2010 Hall of Fame Awards & 12th Annual PrintImage Excellence Awards
You are invited to participate in the 2010 Hall of Fame Awards and the 12th Annual PrintImage Excellence Awards, to be presented at the 2010 Owners Conference 2010 Hall of Fame Awards Reward your outstanding colleagues by nominating them for one of the prestigious Hall of Fame Awards, which will be presented at the 2010 […]
3 Trends That Will Shape CRM Evolution in the Year to Come
Many businesses are reluctant to take the social CRM leap without the ability to measure its impact on their revenues and ROI. This hesitancy is giving the analytics side of the equation a chance to catch up. It doesn’t hurt that some of the significant voices in the space are strongly advocating the development of […]
15 Excellent Corporate Blogs to Learn From
Creating and maintaining a corporate blog isn’t always the easiest of tasks and doesn’t come naturally to most people. There are a lot ofconsiderations to take into account — theme, topics, audience, content, design, writers, multimedia, promotion, writing style, comment policies and so on. Above and beyond all of that, you also need to consider […]
InterACT!: Print/Online/Social/Mobile Conference August 10-11 Chicago
This unique two-day two-track program is designed for marketers, agencies and customer publishers, as well as print/marketing services providers interested in improving how they interact with their customers and prospects. The conference program will focus on: How Marketers Are Making Interactive Media Campaigns Work This conference track will focus on tools available today for getting and keeping an […]
USPS Asks PRC to Reject AMA’s Request
The U.S. Postal Service wants the Postal Regulatory Commission to reject a motion by the Affordable Mail Alliance to dismiss the Postal Service’s exigent rate hike proposal filed on July 6. USPS officials said the AMA made “manifestly misleading comparisons” and advanced a “strained and fatally flawed interpretation” of existing law. The AMA filed its […]
Fox Uses QR Codes in Print Advertising To Pitch Shows
New scanning technology will be attached to specific Fox advertising materials for consumers to use to access more content of Fox shows. Known as Fox Codes, the effort comes from a technology called “quick response codes” — more of an update on barcodes, a square-ish looking computer graphic. Using a camera-enabled smartphone — from a […]
Printers claim paper supply shortages
Printers have reported a paper shortage across several sectors of the market, with many not able to get hold of some grades for six to eight weeks. Simon Beard, sales director at Victoria Litho, confirmed that the company had had problems ordering bespoke paper. He said: “It is difficult to get hold of some paper […]
How to Identify Industries That Are Hiring
Image via Wikipedia If the economy has affected your employment prospects, consider applying your skills in a new industry. The health-care, high-tech, energy and life-sciences sectors of the economy continue to drive demand for professional and management talent, according to some recruitment-industry consultants. But before leaping to another field, you’ll need to first identify the […]
Take Advantage of Increased Time Spent Social Networking
A new Nielsen study titled “What Americans Do Online” shows that Americans spend a growing percentage of their time online visiting social networking sites. Businesses need to be aware of trends like this in order to focus marketing efforts where the target audience spends its time. Facebook just passed 500 million users, and Twitter just […]
SOA and the Cloud: If It's Gonna Work, You Gotta Plan
Sometimes, analysts, consultants and other experts enjoy a good argument over semantics. They like to get into disagreements over nuances. If you asked them, they’d tell you these seemingly academic discussions are of great importance. But as you stand there, with squinty eyes and a furrowed brow, trying to puzzle out just what the point […]
