USPS pitches print catalogs
The US Postal Service (USPS) is targeting e-commerce merchants with an integrated marketing campaign emphasizing the potential of print catalogs. The effort includes direct mail, webinars, instructional DVDs and web banner ads. The USPS created the campaign internally. The “Getting Started in Catalogs” initiative emphasizes that companies can double online transactions and achieve revenue lifts […]
1/1 with Dan Tallarico from Printing Industries of America
Welcome to the first installment of 1/1 – an interview series allowing us to meet some of the Pro’s in our community on a more personal level. My questions were posed via email to gather information, and have a little fun, and the recipients were asked to reply in the same manner. I’m looking forward […]
'I Thought You (Print) Were Dead'
ADDYs Promotional Video Posted by Greenville AAF ADDYs Promotional Video Posted by Greenville AAF Touts the Value of Print Medium in Advertising : Printing Impressions.
Digital Print Republic launches free online ink consumption tool
Online community Digital Print Republic has added a tool for calculating ink coverage breakdowns from print-ready PDF files. Digital Print Republic said it hoped the Inkchex tool, which is currently in free beta for registered users, will prove popular with businesses using inkjet kit, including wide-format printers. The digital print online community believes the tool, […]
Printing Industries Teams Up to Block Postal Hikes
The Affordable Mail Alliance (AMA) has called on the Postal Regulatory Commission to dismiss the Postal Service’s rate hike proposal filed on July 6, 2010. AMA’s motion argues that the rate hike violates the cost controls Congress put into law to protect consumers and that the Postal Service needs to cut costs and modernize rather […]
Online advertising has turned into a good-news story for newspapers. Will it have legs?
Several newspaper publishers have reported solid growth in digital advertising revenue for the second quarter in recent days, helping offset continuing declines in print advertising. The New York Times, for instance, reported 21% growth in digital-ad revenue against a 6% drop in print advertising, keeping total advertising “roughly flat” with the year-earlier quarter. Digital now […]
Bill Would Provide Tax Credit to Green-Conscious Print Buyers
At the Legislative Intensive Session, held during the ninth annual Print Oasis Print Buyers Conference this week, print buyers from a variety of organizations came together to learn about a proposed bill that could aid in the printing industry’s economic recovery and promote environmental sustainability. The “Print Buyer’s Reduction in Taxes Bill of 2010 (PRINT),” […]
SaaS Market Growing by Leaps and Bounds
Businesses’ appetite for on-demand software applications shows no signs of dissipating in the near future, and service-oriented computing will continue to become an even larger percentage of the overall worldwide software market, according to the latest report from IT researcher Gartner. Buoyed by lower startup and maintenance costs compared to on-premises application deployments, as well […]
Five Production Technologies you Should Know About
The most important aspect of change in the production industry is workflow improvement. The more efficient the workflow, the more time we have to focus on customer service. This efficiency is being accomplished by the evolution of digital workflow systems. In order to implement a fully digital workflow we must embrace key technologies such as […]
Royal Mail sell-off likely "in two to three years"
The Financial Times claims the government is considering a 100% flotation, a staged approach or a sale of a stake to an industry or private equity buyer in the next few years. The news emerged in an interview with the minister for employment relations, consumer and postal affairs, Ed Davey. He told the newspaper that […]
Meet The Print Council
For the past few years, The Print Council has worked to promote, develop, and advance the market for print media through education, awareness, and research. That means educating both our own printing industry as well as the media and marketing communities about the importance of print and, most importantly, the role that print can and […]
The Top International Ink Companies
Some Signs of Improvement After a Challenging Year For the vast majority of leading global ink manufacturers, the past fiscal year was difficult. A quick look at our annual Top International Ink Companies Report shows that most of the top 15 global ink companies faced declining sales, as the global recession and the changing nature […]
