10 Tips for Corporate Blogging
In a world where small businesses with corporate blogs receive 55 percent more traffic than small businesses that don’t blog, companies should be taking note on how to improve their blog, attract more readers and get more results. But still, a lot of companies with corporate blogs seem to be bogged down in uniformed policies […]
iPad Helps Glamour Produce Its "Biggest Issue In 20 Years" Amid Ad Page Rebound
In the wake of the Publisher Information Bureau’s recent promising stats about magazine ad pages and ad revenues being up for the first time in nine quarters, Conde Nast is reporting some good news about its fashion titles’ upcoming September issues, which last year were looking about as thin as the waify models gracing their […]
Catalogs by Barneys, Sears, J.C. Penney get creative
After a seven-year hiatus, Abercrombie & Fitch brought back its racy A&F Quarterly Saturday, but the controversial publication is making a comeback as many retailers are heading in the other direction. With retailers forced to take a hard look at their bottom lines during the recession, catalogs are adjusting, but not disappearing, says Leslie Linevsky, […]
Saving sheets: Examining OK sheets practices
I would like to examine two practices: saving color OK sheets and pull sheets, or pull signatures. Over the years, economics, time and space have changed many pressroom practices — some for the good and some for the worse. Let’s look at color OK sheets (this also applies to sigs). The usual practice is to […]
When TransPromo is a Good Idea!
TransPromo can be a good idea when you have the motive, means and opportunity! Last month the conversation revolved around when embarking on a TransPromo course might be a bad idea. I heard from many readers who had examples of TransPromo projects gone awry. The five points identified as reasons why a TransPromo project might […]
Eco-Friendly Update of the Three Rs of Printing
Today’s environmentalists won’t accept half-hearted attempts to greenwash printing projects. To capture their business, you’ll need to innovate, not just push ideas that were old and insufficient by the late ‘80s. Here are a few ideas for an eco-friendly update of the three Rs of printing. Reduce—Without Reducing Your Business You can help your customers […]
The Case for Turning Around Print Media Companies
Image via Wikipedia The media and publishing industry — and print publishing in particular — doesn’t have to show up to its own funeral. There’s still opportunity to enable profitable, desirable businesses. We’re not suggesting that a recent uptick in advertising sales is a sign that publishers can go back to the old days of […]
Print's Voice '10 – Printing Industries of America's Legislative Conference – 111th Congress
Image via Wikipedia Print’s Voice ’10 Printing Industries of America’s Legislative Conference—111th Congress September 14–15, 2010 Washington, DC Print’s Voice ’10 is the printing and graphic communications industry “fly-in” event to advocate public policy on behalf of individual companies. It also serves to build industry relationships with federal lawmakers and key administration officials. The program includes political […]
The Perfect Color Fusion – Loyalty Applications
Maybe you’ve already heard about color fusion applications? These are applications that combine the power of color offset printing with the versatility of color digital printing, usually inline on an offset press. It’s fascinating technology because it gives owners of offset technology that is still performing well a chance to add some digital technology to […]
GRAPH EXPO VIRTUAL PREVIEW-REGISTRATION NOW OPEN
Attendee registration for the free online virtual preview of GRAPH EXPO 2010 is now open. As its name implies, “GRAPH EXPO 2010: A Virtual Preview” offers graphic communications professionals an exciting sneak peek at all that the GRAPH EXPO show in October will have to offer. The Virtual Preview is scheduled for August 19, 2010. […]
Choosing a Web to Print Vendor
After working for web to print vendors for the last 15+ years, needless to say it’s interesting to look at the industry from a different perspective. Now that I have an independent perspective (not filtering everything through the role of selling a single technology), I would like to share some insights on how printer’s could […]
Unleash Your Inner Guerrilla Marketer – Social Media Success Tips
Social media is the ultimate energy vs. money marketing tool–put it to work for your business. Jay Conrad Levinson coined the term “guerrilla marketing” in the 1980s, defining it as an approach for “achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.” With four words–energy instead of […]
