What’s a Metric? Where do I buy one?
What’s a Metric? Where do I buy one? Is it a package? – Pat McGrew, EDP Some of my friends in the industry introduced a term to our world that marketers have used for some time – ROMI. Return on Marketing Investment. It’s meant to form a metric that tells you if the investment you […]
Sappi and The Print Council Explain How “Print Delivers” in NYC
On June 24th, The Print Council brought the sixth edition of its “Print Delivers” series to New York City in a “lunch and learn” program hosted by Sappi Fine Papers North America. The session, presented to more than 200 people at the Art Directors Club in midtown Manhattan, reiterated the Council’s message about the place […]
Fespa Digital 2011 Casts Off For Four-Day Event In Hamburg
Plans for FESPA Digital 2011, which will take place in Hamburg, Germany from 24 – 27 May 2011, are well underway, with the exhibitor promotion campaign set to kick off during FESPA 2010. The show will occupy around 16000m2 (net) in the new halls at the Hamburg Messe, located at the heart of Germany’s maritime […]
Which Certification Scheme Will Win in the Boreal Agreement?
The ink is hardly dry on the Canadian Boreal Forest Agreement CBFA, and already proponents of the various certification factions are claiming victory for their favored schemes. All the hoopla whirls around a covenant in the CBFA that the parties industry and ENGOs will join together to develop ecosystem-based management guidelines for more than 72 million hectares […]
Nominate a Woman in the Printing Industry for the Naomi Berber Memorial Award
Naomi Berber (1905–1973) began her career in New York as executive secretary to the president of the Lithographic Technical Foundation, predecessor to GATF. In 1965, when GATF brought its education, research, and administrative offices under one roof in Pittsburgh, Pennsylvania, Ms. Berber moved to Pittsburgh to continue her work with the Foundation. Ms. Berber was […]
PIA's Converge looks to the future of print
Pittsburgh, Pennsylvania – For those attending Printing Industries of America’s Converge Conference in Memphis, TN, November 7-9, 2010, they’ll find themselves in the midst of a unique opportunity to see the future of print and communication technologies and gain a broader understanding of the technologies changing the industry. Scheduled to speak at the event about […]
How Hazardous Is the Printing Industry?
The post about OSHA fines hanging over a Pennsylvania printer drew some sharp comments about safety practices in the printing industry. One question was especially provocative: is the recession-battered printing industry skimping on safety by paying less attention than it once did to protecting life and limb on the job? The answer would be impossible […]
Top 10 Reasons Print Should Remain a Vital Part of Your Marketer's Mix
Print can help engage an audience, drive Web site traffic and produce leads. Considering that my company publishes a national magazine for college-bound teenagers, you might think the title of this article paints me as self-serving. Maybe you think I am trying to preserve print because it’s our company’s core product. But even though our […]
So, What is a Magazine, Really?
As most of my readers know, I have been debating my friend Samir Husni across the country for almost a decade. He is an admitted tree hugger and I lean mightily towards a digital future for our industry. Our debates are great fun not only for the audience but for the two of us as […]
PIA Independence Day Celebration at The Printing Museum
Markzware, the makers of FlightCheck, Q2ID, and other fine products for the publishing and printing industries, is also known for supporting the PIA (Printing Industries Association) and the printing industries, including the International Printing Museum. In this spirit and in the spirit of celebrating America’s freedom (including freedom of the press), Markzware would like to […]
First Quarter 2010 Profits for U.S. Commercial Printing Businesses Increase $830 Million Compared to 2009
WhatTheyThink, the leading online media organization serving the printing and publishing industry, today announced the availability of their most current report titled “U.S. Commercial Printing Profits, 1995 to Q1-2010.” Authored by Dr. Joe Webb, director of WhatTheyThink’s Economics and Research Center, the report is part of WhatTheyThink’s premium access subscription. Others may purchase the report […]
NAPL Leadership Road Show in Atlanta: Programs for Print Executives, Buyers, Designers
Following a highly successful first stop in Chicago, the National Association for Printing Leadership (NAPL) Executive Road Show will be coming to Atlanta on June 24 for two programs. NAPL Senior Vice President and Chief Economist Andrew Paparozzi and Senior Vice President Bill Woods will bring industry best practices to life in the morning program […]
