Future of Print: Goodbye QR Codes, I barely knew ya
Odds are you have seen the square shaped, funkier, hipper, cousin of the barcode — the QR Code. Quick Response codes are finally making a splash in the US market this year. Scan the codes with your smartphone to get a coupon, find information, locate a phone number, watch a movie, or whatever else mobile […]
White Paper: “Using QR Codes to Reach the Busy, Mobile Consumer”
interlinkONE is happy to announce the release of our most recent White Paper, “Using QR Codes to Reach the Busy, Mobile Consumer” by John Foley, Jr. CEO of interlinkONE. This free publication is packed with information and examples on how companies can incorporate QR Codes into their marketing efforts. Download this White Paper here: http://www.webfulfillment.com/ilinkno/lpr.asp?L=265&contactID=0 […]
Changes In the Print Industry
Technology continues to change our industry… and now it has changed forever! Microchips, the Internet, and new printing processes have accelerated changes to the print industry and we have a decision to make. The decision before us is “Am I going to ride out as long as I can the traditional print model” or “Am […]
Fespa reveals blueprint for wide-format industry innovation
Following its Global Summit held in Miami, Florida in March, Fespa has published a ‘blueprint’ outlining steps the wide-format industry should take to ensure business success through innovation. Broad themes outlined in Fespa Global Summit Blue Print: Innovation – the Way Forward were change, innovation, the environment and integrating wide-format print into the broader media mix. […]
More Wineries Adopting QR Codes
Last year I wrote about the Portuguese wineries that have adopted QR codes on their wine labels. Recently, I have noticed more wineries adopting this cool new technology. A quick refresher on QR codes for the uninitiated. QR codes are a very useful tool for pointing people to more information about your product. This is […]
Customzed envelopes drive conversations
Marketers know that generic direct mail won’t work on today’s savvy consumers. Instead, they are making use of recent developments in printing and production technology to enhance the outer envelope with customized messages, four-color printing and other embellishments. Marketers hope these improvements prevent their collateral from making a direct route to the trashcan by the […]