How to Ask Print Customers Who Else They Print With
Printers and sales reps often avoid asking their print customers an important question: “Who else are you printing with?” In my work with print sales teams, sometimes reps are surprised we can ask. We can, and we should. IT’S BETTER TO ASK THAN TO GUESS For printers, the best source of new business is from […]
Boost Your Confidence and Print Sales Through Internal Events
Holding internal print sales events is a great way to boost sales confidence and gain new print business and customers. Whether you’re an owner, manager, sales rep, or in the marketing department, here’s an idea you can bring to your team. Hold a weeklong sales contest focused on courting small business customers in the area. […]
8 Ways Printers Can Benefit From Email Automation
You may be using email as part of your marketing toolkit, but are you using automation tools that make life easier for printers? Many printers shy away from setting up email automation due to the time required for setup. However, while there’s work on the front end, the time-saving benefits are enormous and make your […]
How Printers Can Create a Simple Email Newsletter
I love teaching printers how to launch a super simple email newsletter program. Simplifying your approach helps you be successful from the get-go and grow and improve your email marketing program at your own pace. When your newsletter is easy to produce – and you even look forward to it – you will be more […]
How To Find Out What Attracts People To Print
How do you find out what really attracts people to print? As a marketing strategist, I recommend research and data mixed with in-the-moment feedback. Research and data are great, but they’re based on what has already happened. Surveys are fine, but they may give overly positive results. Nothing beats testing a supposition with real people, […]
How Printers Can Start a Relationship Marketing Program
Are you ready to start a relationship marketing program that strengthens ties with your best print customers? We’ll use targeted email and add deeply insightful print to bring customers closer and transform our relationships with them. Here’s how to get started, what to watch out for, and how to take it up a notch once […]
Why Print Businesses Should Wait to Ditch Twitter
The decline of Twitter aka X as a social media platform has had many print businesses and individuals wondering if they should dump their accounts. There are many practical reasons why you may not want to delete your account quite yet. For the sake of expediency, I will refer to “Twitter” and “tweets” rather than […]
Why You Must Hang Out With Smart People In the Print Industry and Life
No matter where we are in our print careers and life, we must cultivate a large circle of smart people as colleagues and friends. Most of us have tight relationships with just a tidy handful of trusted, smart people. However, strategically, it’s essential to find and hang out with a variety of smart people – […]
How to Get the Most Out of Your Chief Marketing Officer
Printing company owners think I’m kidding when I say that a Chief Marketing Officer can do even more than they’re doing now. Many CMOs in the printing industry are not working to their potential or ability. And most are not being utilized in the C-suite the way they could be. The reason for this starts […]
How to Run a DIY Print Sales Improvement Program
If your print sales team wants to systematically improve — rather than leave things to chance — try running a DIY team program. The key is to choose training materials from a top sales trainer who understands the printing industry. Here’s how to lay out your DIY program, choose the right materials, and get started. […]
Are You Choosing the Right Chief Officer for Your Printing Company?
As a printing company advisor, I help clients hire Chief Officer positions for sales, operations, and business transformation. Before we design a C-suite level role (let alone meet with recruiters and post job openings), I talk with the client about why hiring for the print industry is different – and special. When hiring Chief Officer […]
How Printers Can Build a Strategic Lighthouse to Guide the Business
Where is your print business headed? Not sure? Too many owners rush to the tactical side without a strategic beacon to guide the printing company’s success. Printers need a master strategy – a solid lighthouse that can survive the turbulence of the business environment. Here are tips on how to build your strategic lighthouse and […]
