Print Takes Center Stage
Print is moving into the spotlight in cross media campaigns. Print has stepped into the spotlight and proved it plays with others. In every integrated campaign I’ve done, the key to success has been to create high quality content and engage with customers regularly. Print is a key part of this strategy. WHY PRINT Because […]
How Do You Tell Customers Their Ideas Are Bad?
Remember the last time you told a customer their idea was bad? Did you hesitate? Maybe you didn’t want to lose the job. Maybe you wanted to avoid an uncomfortable discussion. Maybe your customer just really, really wanted to do it his way? This is indeed an awkward situation. We justify it by thinking, “It’s not […]
The Magic of Print (and the Selling Power of a Good Story)
Did you know that college recruiters combine print with persuasive stories to mesmerize prospective students? I volunteer in the college center at the local high school. At this time of year, college recruiters and admissions officers visit the center. They meet with groups of students and do their best to be memorable. Print is their […]
Where The Heck Was PRINT??
Last night was excruciating. A local business group held its annual celebration to honor its members. Although the tables were set for 50, only 14 people — including the band — showed up. I stayed til the bitter, depressing end because the band was playing so earnestly for the dribble of a crowd. WHAT HAPPENED?? This […]
How Fast-Growing Printers Capitalize On Success
Integrate print, email and blogging for quick marketing results By Sandy Hubbard When considering an integrated marketing campaign, fast-growing print company owners want to know what already works. “What are the top 3 things we should be doing?” they ask me. They don’t want 100 things. Even if they are leaders in their own areas, fast-growing printing […]
5 Mistakes You’re Making With Email-to-Print Marketing
In an email-to-print or cross channel campaign using print, the first step is to get those emails opened. Here are 5 email mistakes printers and marketers make… In an email-to-print or other cross channel campaign – if you want to get to the stage of your campaign where you are mailing glorious samples or creating […]
Sell Deeper Into Your Customer List With Data
by Sandy Hubbard Printers who have a solid, loyal clientele always need to sell more to existing customers. Here’s how to do more and sell more with the information you have. First, let’s find a place to get creative. It’s easiest to use a spreadsheet program. My clients have used whiteboards, graph paper, mind maps, […]
Sprinkle Some Marketing Automation Into Your Email-To-Print Campaigns
There’s a synergy between email and print. Email opens the door. Print clinches the deal. When you add marketing automation to the mix, you amplify your results even more. As a printer, you can use the same automation tools that email marketers do. You can use automation to guide a prospect through a series of […]
Personalized 3D Printed Gift Lures New Customers
3D Printing adds Novelty to Email-to-Print Marketing Campaign A business acquaintance just started using 3D printing in his sale prospecting process. I wish I had thought of it! First he collects names and email addresses when he does presentations. He offers a free personalized gift if attendees sign up for his email newsletter. Then he […]
5 Creative Ways to Put your Email-to-Print Campaign in Front of New Subscribers
Boost Email-to-Print Subscriptions with 5 Ideas Anyone Can Do When building an email newsletter program that uses print to drive engagement and sales, you must build a three-dimensional universe where your message can be shared. If you’ve been following my articles on Email-to-Print, you know that an email-to-print campaign uses regular email communication — messages, […]
Easy Ways to Freshen Your Email Newsletter
if you haven’t freshened up your email newsletter recently, it’s TIME! Give your readers something to look forward to, something new and interesting, while retaining your branding and everything that’s uniquely YOU. We have a great advantage with email because it’s easy to update the look of the newsletter, and there are so many great […]
2014: My Year Of Print Events
Prognostications for 2015 will be coming along shortly, so to prepare for that I’m taking a brief moment to reflect on the last 340ish days – well just the Event highlights! I attended my first Dscoop and successfully executed “Occupy Scodix” establishing an unauthorized home base for my PMC operations in their booth – literally. […]
