How Printers Can Survive In A Content Driven Economy
By Roberto Blake The secret is out; everyone needs to be a media company. We all know that Social Media is not a fad; we know that Content is King and Distribution is Queen; we know that Context is fickle God that can make or break our business and us. Great. Now what? Understanding that […]
Six Ways To Productively Use Summer Downtime
by Deborah Corn Although June 21 is officially the first day of summer, I can already see the activity on social media, especially in my LinkedIn group, beginning its annual nosedive. Of all the seasons, summer is the one that truly tests my social patience and fortitude, and reminds me of the “if a tree […]
Four Fast Business Blogging Etiquette Tips
Guest post by Jeff Lewis, Group M Public Relations & Cross Media Marketing It’s been a while since my last post here on PrintMediaCentr, much to the dismay of its fabulous leader, Deb Corn. “Jeff…send me another blog,” she’d beg me. “The readers love you!” Ack…so much pressure! Blogs are a great tool for business. […]
#UKvUSA: How Can You Connect With Print Buyers On Social Media
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, […]
Open Letter To Marketers From An Old Millennial
Dear Marketers, Before I begin, I want to make a confession. I was born on the early side of Generation Y. Having been born in 1983, you might go so far as to say I am on the cusp. Whatever it may be and ignoring for a moment the fact that my step kids think […]
How to Use Twitter Hashtags to Attract Leads
Do you remember Stan Lee’s Amazing Fantasy issue #15? On the back panel was written one of the most memorable quotes in Spider-Man history. “With great power there must also come — great responsibility!“ This is true with many things, but is especially true with social media. To have a Twitter account is one thing, […]
5 Creative Ways to Put your Email-to-Print Campaign in Front of New Subscribers
Boost Email-to-Print Subscriptions with 5 Ideas Anyone Can Do When building an email newsletter program that uses print to drive engagement and sales, you must build a three-dimensional universe where your message can be shared. If you’ve been following my articles on Email-to-Print, you know that an email-to-print campaign uses regular email communication — messages, […]
Print Ad Drives “LIKES” To Your Facebook Page
It’s not surprising to find out this awesome ad was created in Brazil. In 2014 they have come up with some very inventive uses for print – including the BBQ Bible and the Kid Tracker. This one has really gone way out of the box they were already out of, by allowing readers who registered for a […]
Print To Trend The Planet Through Social Media And #IPD14!
Hear Ye, Hear Ye, Hear Ye… the official countdown to International Print Day has begun and it’s time to start getting prepared! Here is a recap before we move on… The concept: On October 8, 2014, the global on-line print community will join forces and share information about print and integrated marketing through social media, […]
The Social Media Change Agent And Customer Experience
by Chris Echevarria Over the past few weeks almost everyone I’ve spoken to has made mention about the horrible customer experience example involving a cable company and a dissatisfied customer wishing to discontinue his service. While there are many folks who have had similar experiences with this particular company, myself included, there’s a new weapon in […]
The Top Five Things We Think We Know About Social Media But Really Don’t
by Jeff Lewis, Group M Cross-Media Marketing and Public Relations Remember MySpace? It’s still around but it’s not even close to what it used to be. How about Orkut (recently shut down by Google)? Of course you don’t. What about Google+? Anyone using that? Even though Google is by far the most popular website ever […]
The Agency has Spoken: CIA Joins Twitter and Butters up the Masses with a Sassy Tweet
by Sandy Hubbard Knock, knock? Who’s there? The CIA. What the? Yep, now you can’t even go on Twitter without the Agency dropping by. The official CIA (blue checked for verification) just started a Twitter account. Their first tweet was: “We can neither confirm nor deny that this is our first tweet.” Soon after, the tweet […]