Why You Should Be At GRAPH EXPO 14 This September
by Jonathan McGrew, edp Preparing for this year’s GRAPH EXPO got me thinking; in recent years trade shows have been challenged to grow—or at the very least stay the same size. Many shows have suffered the ill fate of declining attendance or, worse yet, shutting down completely. Shows like GRAPH EXPO and their management have […]
Good Housekeeping is not Search Engine Optimization (It’s What People Expect)
Customers expect your website to be fresh, logical, attractive and professional. If it’s not, you need to do some housekeeping. Housekeeping is not SEO. Like deep cleaning the pressroom or tidying up the landscaping around your print shop, “good housekeeping” means getting your website in order. It should be done on a scheduled basis, like changing […]
#PaperFundamentals: Four Amazing Reasons to Attend NPTA’s Paper School At #GRAPHEXPO
by Ande Leslie From beautifully crafted invitations and hand-written notes on luxurious paper, to complex printed pieces using specialty inks and finishes, paper continues to provide a distinctive way to reach prospective and current customers. Learn everything you need to know about #paperfundamentals at Paper School, hosted by NPTA, the National Paper Trade Association, […]
How to Reinvent Yourself and Find New Markets in the Digital Age
By Jeff Lewis Early in my career, I had a job in Manhattan. Living in the suburbs of New York City, I had the same routine every day: drive to the train station, take the train to another train, take that train to mid-town. I’d work an 8-hour day and then do the reverse commute. […]
Yo! A Piece Of Paper Is NOT A Screen!
by Chloe Mahendra-Fuji, Print Diva It happened again today. I opened an InDesign file from a reputable agency and it’s wrong! The brief was that the creative had to include a dozen images, some graphic elements, three type faces and meet the content brief for an eight-page brochure. It wasn’t a big job. There was […]
The Social Media Change Agent And Customer Experience
by Chris Echevarria Over the past few weeks almost everyone I’ve spoken to has made mention about the horrible customer experience example involving a cable company and a dissatisfied customer wishing to discontinue his service. While there are many folks who have had similar experiences with this particular company, myself included, there’s a new weapon in […]
1/1 Interview With Vitaly Golomb of Keen – Print Technologist, Venture Capitalist And Founder of #FuturePrint14
A few years back I stumbled upon a tweet with three simple words, “Print Is Big” and a link. After clicking, I basically went into sharing overdrive, and tracked down the people behind it – Keen. After a little digging there I found Vitaly, and the rest is history! I know some people out there with […]
1/1 Interview With Francis Atterbury, Bookmaking Pioneer And Craftsman At Artisan Books
There are a few print companies out there who become the default “name” used as the example when discussing a specific print product, and Artisan Books is one of them. After a brief exchange with Francis Atterbury, I understand why. Who wouldn’t default to the man who states, “there will always be a market for […]
Keen Systems Announces Future Print Conference 2014
July 7, 2014, San Mateo, Calif. — Keen Systems, Inc., known for its award-winning web-to-print solution, has officially announced the Future Print Conference 2014, to occur September 5, 2014 at the Grand Hyatt San Francisco. The conference brings together innovative leaders from print, online marketing, and social media to talk about where marketing is headed […]
Vertical Marketing And The Print Provider
An overview of the DMA IMW 2014 event, a potential resource of new business for smart print providers. by Thad Kubis Based on my experience and my attendance at the very interesting, active Direct Marketing Association (DMA)-sponsored Integrated Marketing Week (IMW) 2014 event, I would say the key to developing new business for any print […]
1/1 Interview With Don Carli On Printed Electronics And The Future Of Packaging And Design
The print industry is filled with characters, and Don Carli is certainly one of them! I met him several years ago at GRAPH EXPO and we ended up talking for a while about sustainability. I would estimate that he said something that either blew my mind or freaked me out several times during our initial conversation, and […]
Rights, Reuse, Revenue And The Recap from #DAMNY
by Thaddeus Kubis This blog is provided via Print Media Center and Deborah Corn. Deborah set me up with a press pass for the Henry Stewart Event DAM NY May 1-2, 2014 in NYC, and for that I am thankful – and hopefully you will be too. The Print Media Centr community was also able to follow […]
